Accor Signs Novotel in Andhra Pradesh's Emerging Coastal Destination

India - Accor is pleased to announce the signing of Novotel Chirala Beach, a 225-key beachfront resort that will bring Novotel's Longevity Everyday vision to one of Andhra Pradesh's most promising coastal destinations upon its opening in 2031.

Located along the pristine shoreline of Chirala Beach, the hotel is set to redefine the region's hospitality offering by combining Novotel's modern design and family-friendly philosophy. The signing demonstrates Accor's ongoing dedication to growing its presence in high-potential leisure locations throughout India while fostering the expansion of local tourism.

With its pristine beaches, picturesque coastline, and convenient access to Guntur, Amaravati, Vijayawada, Ongole, and Hyderabad, Chirala has become a popular destination for leisure travellers. Weekend vacationers, families, destination celebrations, corporate retreats, and experiential travellers looking for a more relaxing option to South India's more commercialised beach attractions are increasingly drawn to the location.

The hotel is ideally positioned for destination weddings, social celebrations, MICE events, and corporate offsites thanks to its all-day dining restaurant, lobby lounge bar, swimming pool, spa, fitness centre, and roughly 1,000 square meters of banquet and meeting space.

The hotel's excellent beachfront location, unobstructed views of the sea, and extensive resort amenities are anticipated to draw a wide range of domestic leisure visitors, families, corporate groups, and event travellers while enhancing Chirala's appeal as a developing tourism destination.

Sri Bhramara Resorts, a division of Sri Bhramara Townships Pvt. Ltd., a reputable Guntur-based real estate developer, is working on the project. Since its founding in 2015, the firm has built a large number of residential and commercial projects around Andhra Pradesh, assisting thousands of people in realising their dream of owning a house through carefully designed projects that combine affordability, comfort, and quality.

Ranju Alex, CEO-South Asia, Accor, said, "An important step in our plan to expand into new leisure destinations throughout India is the signing of Novotel Chirala Beach. Chirala's natural coastal beauty, developing infrastructure, and rising demand for first-rate hospitality experiences all contribute to its remarkable tourism potential. We are thrilled to collaborate with Sri Bhramara Resorts to establish a hotel that will cater to both leisure and business travellers and support the long-term growth of the area's tourist industry."

Galla Ramachandra Rao, Chairman and Managing Director, Sri Bhramara Townships Pvt. Ltd., said, "We are honoured to collaborate with Accor to introduce the well-known Novotel brand to Chirala. This project embodies our goal of building hotels that provide top-notch experiences and aid in the development of the area. We think Novotel Chirala Beach will be crucial in putting Chirala on India's tourism map and making it a popular location for both business and holiday gatherings."

As one of the first internationally branded beachfront resorts in the region, Novotel Chirala Beach will strengthen Andhra Pradesh's hospitality offering by combining globally recognised service standards with extensive leisure and events facilities. The resort is expected to play an important role in supporting tourism growth while creating a new destination for holidays, weddings, meetings and corporate retreats.

Novotel, one of the world's leading midscale hotel brands, champions 'Longevity Everyday' across more than 620 hotels in over 70 countries. Designed for family-focused professionals, business travellers and modern families, Novotel helps guests live longer, fuller and happier lives through intuitive spaces and experiences centred around four everyday pillars: Eat, Sleep, Move and Meet. From nourishing dining and restorative sleep to meaningful connection and accessible wellbeing, Novotel transforms every stay into a moment of renewal. Through its global partnership with WWF, the brand also supports the long-term health of the world's oceans, reinforcing its belief that personal wellbeing and planetary wellbeing go hand in hand.
Scheduled to open in 2031, Novotel Chirala Beach will further strengthen Accor's growing presence in India and usher in a new age of modern beachfront hospitality in one of the country's most promising coastal destinations.

Accor India & South Asia currently operates 75 hotels across luxury, premium, midscale and economy segments under ten brands such as Raffles, Fairmont, Sofitel, Pullman, Grand Mercure, Novotel, Mercure, ibis and ibis Styles. Ennismore, which represents the Group in the lifestyle segment, is also active in the region with its first hotel Roswyn, a Morgans Originals hotel recently opening its doors in Mumbai.


ABOUT ACCOR

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,800 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as lifestyle, with Ennismore. ALL Accor, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States.

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