Tech Mahindra Launches Consumer Agentic Experience Studio in Hyderabad to Drive AI-Led Consumer Value Chain Transformation

Pune, India, July 20, 2026: Tech Mahindra (NSE: TECHM), a leading global provider of technology consulting and digital solutions to enterprises across industries, today inaugurated its flagship Consumer Agentic Experience Studio (CAX Studio) at its Infocity Campus in Hyderabad, creating a dedicated innovation hub for retail, consumer goods, travel, transportation, logistics and hospitality enterprises. The studio enables organizations to experience, prototype and scale Agentic AI-led transformation across the end-to-end consumer value chain, helping them re-imagine customer experiences, optimize operations and unlock new growth opportunities.

Built specifically for consumer-facing industries, the CAX Studio brings together industry expertise, Agentic AI capabilities, design thinking and engineering excellence to help enterprises solve real business challenges. Visitors can explore use cases spanning intelligent merchandising, autonomous supply chains, personalized customer engagement, connected retail operations, demand sensing, inventory optimization, travel experiences and intelligent logistics. The studio serves as a collaborative environment where customers can co-create, validate and accelerate business outcomes through AI-powered transformation. The experience is further strengthened through Tech Mahindra's network of design, engineering and technology ecosystem partners, enabling customers to move rapidly from innovation to scaled deployment.

Atul Soneja, Chief Operating Officer, Tech Mahindra, said, "Consumer industries are moving beyond isolated digital initiatives toward connected, AI driven enterprise transformation. Organizations today need environments where they can experience how strategy, data, engineering and intelligent technologies come together to solve real business challenges. Our Consumer Agentic Experience Studio is designed to bridge that gap by enabling customers to prototype, validate and scale solutions across the end-to-end consumer value chain. By bringing together our consulting, engineering, experience, data and ecosystem capabilities in a collaborative environment, we are helping enterprises accelerate innovation, unlock measurable business outcomes and build autonomous, experience led businesses for the future."

The CAX Studio reinforces Tech Mahindra's commitment to driving customer centric innovation by enabling organizations to move beyond technology evaluation towards real world business transformation. By combining immersive experiences with industry expertise and a robust partner ecosystem, the studio empowers enterprises to accelerate value realization while preparing for the next generation of AI driven businesses.


About Tech Mahindra

Tech Mahindra (NSE: TECHM, BSE: 532755) offers technology consulting and digital solutions to global enterprises across industries, enabling transformative scale at unparalleled speed. With 146,000+ professionals across 90 countries, Tech Mahindra provides a full spectrum of services including consulting, information technology, enterprise applications, business process services, engineering services, network services, customer experience & design, AI & analytics, and cloud & infrastructure services. It is the first Indian company in the world to have been awarded the Sustainable Markets Initiative’s Terra Carta Seal, which recognizes global companies that are actively leading the charge to create a climate and nature-positive future. Tech Mahindra is part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies.

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