Motorica strengthens human centric innovation journey with strategic rebrand

2026-07-29 02:58:22 Business

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New Delhi, July 29, 2026: Motorica, a MedTech company focused on assistive technologies and medical cybernetics, has announced a new brand identity reflecting its evolution from an upper limb prosthetics developer into a broader ecosystem supporting rehabilitation, mobility, and everyday integration.

Founded in 2015, the company has expanded its portfolio beyond prosthetics to include wheelchairs, neurotechnology solutions, adaptive clothing, and related support services. The rebrand aligns with this next phase of growth while reinforcing Motorica's focus on improving independence and quality of life through technology enabled solutions. It helps make communication with users and partners clearer and closer allowing the company to better present the value of its products and services and build stronger long-term relationships with its audience.

The refreshed identity introduces the brand expression Move. Feel. Live., reflecting the consistent logic of the interaction between people and technology: movement as the restoration and expansion of physical freedom, feeling as the return of control and sensory experience, and life as full engagement without limitations. The new visual language, inspired by biomechanics and natural movement patterns, places greater emphasis on accessibility, human interaction, and real world functionality.

Commenting on the announcement, Ruslan Babintsev, CEO, Motorica India, said, "Over the years, we have seen that technology creates meaningful impact only when it moves beyond being a product and becomes an enabler of everyday life. This strategic rebrand marks an important stage in Motorica's evolution as we transition from developing standalone devices to building an ecosystem that accompanies and supports people throughout their journey with our products and across different aspects of everyday life. At the centre of this vision remains our commitment to enabling greater independence, freedom of movement, and improved quality of life through technology."

Adding to this, Mr. Kavinder Beniwal, Chief Operating Officer, Motorica India, said, "India is witnessing growing awareness and demand for advanced assistive technologies, supported by stronger conversations around accessibility, rehabilitation, and inclusive healthcare. However, there remains significant opportunity to strengthen ecosystem driven support that extends beyond devices and focuses on long term mobility and patient outcomes. Motorica's strategic evolution aligns strongly with this direction, and we look forward to deepening clinical collaborations, expanding access, and contributing to the advancement of assistive care in the Indian market."

Backed by a strong technological foundation and expanding global presence, Motorica has delivered over 11,000 prosthetic devices across 15 countries and built a portfolio of more than 60 assistive technology solutions supported by 25+ proprietary patents and technologies. With over 40 percent share of the Russian upper limb prosthetics market and a growing presence in the Indian market, the company will progressively implement its renewed brand identity across products and stakeholder touchpoints globally, marking its next phase of ecosystem led growth.

About Motorica

Motorica is a top-10 global company in the upper limb prosthetics market. It develops and manufactures functional upper and lower limb prostheses for both adults and children from the age of 2. Since its founding in 2015, the company has produced over 11,000 prostheses for patients from 15 countries, including individuals from India, Vietnam, the MENA region, and Russia. In 2024, Motorica won the BRICS Solutions Award in the category of Biotechnology and National Health Care. The company specializes in rare types of injuries and offers the widest range of hand prostheses in the world. In 2025, Motorica opened its first office in New Delhi. In India, it already collaborates closely with over 55 clinics across key states, including Delhi NCR, Maharashtra, Karnataka, Uttar Pradesh, Tamil Nadu, as well as in several other regions nationwide.

Motorica implements 3D printing using SLS laser sintering, metalworking, robotics, microelectronics, and other advanced technologies in its prostheses. The company offers prostheses with natural skin-tone finishes to make the limb look almost indistinguishable from the lost one. It also has its own design studio to manufacture prostheses according to individual designs.

Since 2021, Motorica has been conducting innovative research aimed at restoring sensory perception in amputees and reducing phantom pain. This technology involves stimulation of the peripheral nervous system through implanted electrodes in patients' limbs. Currently, participants using the prototype of the new prostheses can distinguish between hard and soft objects, as well as determine their size.

In 2024, Motorica expanded into the leg prostheses market by launching carbon foot models in partnership with a leading company IB-ER (Turkey). This partnership is a response to the growing demand for foot prostheses in India and other markets.