The Racquet Shop Introduces 20% Site-Wide New Year Pricing Adjustment to Support UAE's Growing Racquet Sports Community

2026-02-10 09:01:31 Sports

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Dubai, UAE, December 30, 2025 : As racquet sports continue to gain momentum across the UAE, The Racquet Shop has announced a 20% site-wide New Year offer across its online platform, positioning the initiative as part of a broader effort to support athletes, training programs, and sports organizations entering a new competitive cycle.

The pricing adjustment applies across a comprehensive range of racquet sports equipment and accessories, including padel, tennis, squash, badminton, table tennis, pickleball, and training-focused categories. The announcement comes at a time when participation levels across these sports are steadily rising, driven by increased court availability, academy development, and year-round engagement from both recreational and performance-focused players.

Industry observers note that the start of the year often marks a reset point for sports planning, with players reassessing equipment condition, training objectives, and competition readiness. In this context, equipment accessibility plays a key role in maintaining consistency and reducing barriers to participation.

"Early in the year, we see a clear shift in how players and institutions approach equipment decisions," said Abbas Husaini, Marketing Manager at The Racquet Shop. "This New Year pricing initiative is designed to align with that planning mindset while keeping quality and reliability at the center."

The offer is applied automatically at checkout through The Racquet Shop's online store and includes a wide selection of internationally recognized brands. Standard exclusions apply, consistent with category-specific supplier terms, ensuring transparency across the initiative.

Across the UAE, demand for padel and tennis equipment remains particularly strong, reflecting the rapid expansion of courts and organized leagues. At the same time, schools and private training centers are contributing to renewed interest in squash, badminton, and pickleball, creating a more diversified equipment market than in previous years.

Owner Asif Juzar highlighted that the New Year offer is structured around long-term market understanding rather than short-term sales activity.

"Our approach has always been to grow alongside the sports community," said Juzar. "This initiative reflects how players and programs actually operate at the start of the year - reviewing, replacing, and preparing - rather than reacting to limited-time promotions."

The Racquet Shop operates a centralized e-commerce platform supported by delivery coverage across the UAE, enabling access for individual players as well as clubs, academies, and sports institutions managing larger equipment requirements. The company continues to refine its category planning based on participation trends and feedback from the local sports ecosystem.

The 20% site-wide New Year offer forms part of The Racquet Shop's first-quarter pricing framework and will remain available for a limited period, aligned with early-season demand patterns.

About The Racquet Shop

The Racquet Shop is a Dubai-based retailer specializing in premium equipment for padel, tennis, squash, badminton, table tennis, and pickleball. Serving athletes, academies, clubs, and sports institutions across the UAE, the company provides curated selections from globally trusted brands with a focus on performance integrity, durability, and long-term player development.
For more information, visit www.theracquetshop.com