New Delhi, 16th April 2019 – With India ready to choose its future government, MY FM RJs are all set to promote ‘Pehli baar vote yaar’ campaign . ‘Pehli baar vote yaar’ is first time voter awareness campaign targeting the younger generation of today. The campaign is driven to bring a positive change in the society; be the vocal voice to encourage participation of youth in making a better India and also contribute towards nation building.The nomination of MY FM RJs by State Election Commission reinforces the popularity of the channel and its reach and connect with the listeners. MYFM has been creating awareness through all its 30 stations across 7 states.
In a three weeks campaign the RJs will promote the campaign in a euphoric mood via Voting Contests; Celebrity interviews; Election authority in shows; Live coverage of youth hangouts; Interviews of youngsters and music bands on their respective shows. The young India will be tapped on the digital platform via Live Facebook & Instagram; voting contest on Facebook, Tweets and posts on voting and live& post updates on on-air & ground activities. Also the RJs will help solve voter card and other voting related queries
Commenting on this Rahul Namjoshi, Business Head MY FM said, “We are really elated that out RJs’ have been chosen by the State Election commission to promote the voting campaign in the cities. With this contribution, they will share an important part in deciding the future of our country. Our young RJ’s have huge fan base and following on their social media platform that will drive the campaign to maximum voting in the respective cities. We are very proud of doing our bit as a radio channel to promote voting this election.
About My FM
A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of \'Jiyo Dil Se\', forging an emotional connect with its listeners while continually creating offerings to suit local tastes
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