ShopClues, India's preferred online marketplace for real Bharat, has recently launched its Diwali campaign. The campaign "Naya ye, naya wo. Iss Diwali, sab naya lo" features Gajraj Rao. The campaign by Enormous is inspired by Gajraj Rao's character in the movie "Badhai Ho" which is of a middle-aged fun loving, quirky, humorous and vibrant person, who is young at heart and loves to live life to the fullest. His character resonates with the theme of ShopCluesï¿½ Diwali campaign which is not to restrain oneself from shopping this Diwali but to really indulge in e-tail therapy.
User :- Saumya Sharma