Mother’s Recipe celebrates Indian traditions in a new campaign

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Video Description

Mother’s Recipe has launched a new national campaign for its iconic pickle range and unveiled a new identity for the portfolio, marking the first such change since the range was introduced. For the first time ever, the brand’s iconic pickle range is being presented through a new visual language, opening a new chapter for the portfolio.

At the centre of the campaign is a simple thought. Pickle may be made differently across homes and regions, but mother’s love behind it feels familiar everywhere. The film places mothers at the heart of the story and follows the journey of the pickle making process through different homes across India, where it is prepared in regionally distinct ways before arriving at the family table. It is here that Mother’s Recipe emerges as the common thread that ties together these many expressions of love, home, and flavour.

Company :-Dentsu Creative PR

User :- Ankush Chavan

Email :-Ankush.Chavan@dentsu.com