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Allen Solly launches its First Ever Jeans campaign


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Allen Solly, India’s pioneer brand in casual work wear from Aditya Birla Fashion and Retail Ltd., unveiled its First ever denim campaign “Tough Jeans For a Tough Day at Work” featuring their denim range. Allen Solly is a lifestyle brand and denim is core to growth strategy and a key pillar in appealing to younger consumers. The campaign will be promoted on platforms such as TV, digital, print, 1000+ movie halls and social media platforms.



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