India, 20 September 2022 – “It is good to have an end to journey toward; but it is the journey that matters, in the end.” - Ernest Hemingway
True to the above saying, the ultimate travel experience focuses on your journey as much as on the destination. India\'s youth travellers are eager, unconventional, adventurous, and more culturally aware, thanks to a rise in digitization. Access to social media and relevant content across the globe has led to a burgeoning aspiration towards travel among the youth. The carefree and spirited young travellers are on the lookout for adventures. Taking a notch higher in offering a further memorable experience to travellers, goSTOPS, India’s fastest growing backpacker hostel brand, has introduced ‘goLOCAL Experiences’. With this, they curated unique and extraordinary travel experiences that enable you to explore the most breath-taking and remote landscapes while immersing yourself in the traditions and culture of the people there. The pilot project starts with 5 destinations across the country and will be soon available in all centres across India, catering to the requirements of the GenZs and Millennials.
Along with adventure activities and challenges, Gen Zs and Millennials have started gaining an interest in city tourism as well. The museums, monuments, and the likes speak volumes about the location. So, the youth are always on the lookout for something new and offbeat in the cities and want curated experiences to make their trips memorable. That was the thought behind the program, titled ‘goLOCAL Experiences’, which comes under the goEXPERIENCES program launched last year. With these Experiences, goSTOPS wants guests not only to visit and see a place but to also EXPERIENCE and LIVE it with all of its unique offerings! They would give them the opportunity to create and narrate their own stories of the destination. These activities have been created by experts at goSTOPS Experiences Division.
Adding on to the previously launched activities like treks and trips, the goLOCAL experiences will give the young travellers especially curated experiences intrinsic to a location - activities for young travellers such as Kayaking experience in Alleppey, Paragliding and One night camping in Bir, Kunjapuri Sunrise in Rishikesh, Vashisth Cave Tour, etc. Besides, there is also a line-up of walks and tours such as food walk in Old Delhi, Sky Cycling, Mehrauli Archaeological walk along with interesting cooking classes and food tasting sessions. One can get an itinerary designed around their chosen activity including cycling, trekking, multi-adventure, cultural or historical.
These goLOCAL Experiences will be operated through third party vendors - contracted by goSTOPS. Central team will oversee product designing and curation to ensure quality and exclusivity. Add to that and to ensure safety and security for the customers, there will also be in-house Experience resource (to be called as ‘Curator of Experiences’), who will also look after the Experience desk to cater to the travellers’ basis needs.
Speaking at the announcement, Pankaj Parwanda, Co-Founder, goSTOPS said, “goSTOPS is an experiential travel brand focusing on community and people. Keeping the same essence at its core, we have expanded the experiences division to now also include goLOCAL Experiences. Curating experiences intrinsic to a location and offering our travel community with a taste of these local joys will surely up the experience quotient for our young travellers.”
goSTOPS is India’s fastest-growing backpacker hostel brand co-founded by Pallavi Agarwal and Pankaj Parwanda in 2014. The company today has a geographical footprint in some of the major tourist spots in the country. goSTOPS has hosted more than 5, 00,000 travellers across its 32 properties with 3000+ beds. The audience is typically between 18 to 30 years and comprises a cross-section of solo travellers, group travellers, backpackers, digital nomads, and individuals seeking interesting stay or work from hostel options. It is a full-stack operator brand that leases and transforms budget hotels and operates them as backpacker hostels. goSTOPS aim is to focus on the cultural revolution catering to the Gen-Z and create an accommodation brand they can call their own.
User :- Akanksha Malhotra