June 4, 2022: Her Circle, a platform devoted wholly towards women, through engaging content in the digital world, hosts India’s First Carbon-Neutral Cover Photoshoot. With a larger goal to uplift, empower and provide a safe space for women, the team stands committed to building awareness for the cause of sustainability. Backed with the mantra ‘go minimal for maximum impact’, the team curated a sustainability-themed photoshoot, perfectly timed to World Environment Day.
The outcome of the shoot shines a light on sustainability solutions. From featuring sustainability trailblazers to the choice of location; and from styling–makeup-catering; to the mode of travel, each element was passed through the filters of sustainability.
The endeavour of the shoot was clear - make fashion a sustainability cause. In a world crippled by global warming and where fashion and lifestyle choices directly impact the environment, sustainability is not just a trend to join, but rather a personal responsibility through unconventional creative imaginations and executions.
Featuring in the very special edition are three trailblazing women on the digital cover, who walk the talk and lead by example. Kirti Poonia, the champion of circularity fashion; Rameshwari Seth, Vegan, a clean beauty entrepreneur, and Elsie Gabriel an award-winning environmentalist. Each of these ladies follows the three R’s - reduce, reuse, and recycle. Each, conscious to consume less than the planet can replenish.
User :- Hinjal Veera