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Bombay Sapphire Encourages Hope Through Personal Stories of Creativity and Inspiration

2021-10-21 11:29:01 Business


Delhi, India, September, 2021 - Creativity comes in many forms – whether that be art, music, dance, photography or more. This creativity also plays a number of different roles in people’s lives – to uplift spirits, to bring a sense of joy or purpose or even to share happiness and positivity. When we stir creativity, we know it also stirs a feeling in each of us. Over the past year and a half, creativity has been what many people relied on to overcome the challenges and stay hopeful during the pandemic. Recognizing the power that creativity can hold, Bombay Sapphire tapped into visionary creators, each from different backgrounds and industries, to share their personal stories of how indulging in their creativity helped them retain a sense of hope during a difficult time. The Stir Hope campaign aimed to inspire others to share their own creative expressions and feel more connected despite being socially distanced.

“Creativity makes us human, but we learn to suppress it, especially in hard times” says Zeenah Vilcassim, Marketing Director of Bacardi India. “However sometimes the simplest form of creativity, from a memory sketched on paper, to a beat played on a table can evoke feelings of optimism and inspire others to be creative. Bombay Sapphire originally introduced Stir Creativity years ago to inspire creative self-expression – and today, we hope that creative expression can stir a little bit of hope as well.”

The creators bringing their personal stories to life are independent thinkers who used creativity and creative expression to stay hopeful and optimistic during the lockdown. Each have diverse creative abilities and passionate stories, ranging from using their free time to pursue more creative skillsets to leveraging their art with others to build a closer sense of community in an otherwise very lonely time. Each story narrates the vital role creativity played in their lives, inspiring others to explore and unlock their own creative potential.

Follow #StirHope to see the inspiring stories from creators and how their creativity helped give them a sense of hope during the challenges of the last year and a half.


BOMBAY SAPPHIRE® is the world’s number one premium gin by volume and value. BOMBAY SAPPHIRE is created with a unique combination of ten sustainably sourced botanicals from around the globe. The brand’s signature distillation process known as vapour infusion is showcased at the BREEAM award- winning Laverstoke Mill Distillery in Hampshire, England. The vapour infusion process skillfully captures the natural flavors of the botanicals which results in the gin’s fresh, bright taste. Awarded a double gold medal in the 2017 San Francisco World Spirits Competition, BOMBAY SAPPHIRE is consistently recognized for crafting the finest quality gin.

About Bacardi Limited

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 157 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities in 11 countries and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit or follow us on Instagram, LinkedIn, and Twitter.

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