How to Create a Title for Your Amazon Listing

So, you?ve created your product listing on Amazon. The photographs are beautiful, and the description is perfectly crafted. So, why isn?t anyone buying? The answer could be in your choice of title. It?s important that your title accurately describes your product, but it should also contain a keyword that will ensure your listing gets in front of potential buyers.

Choosing a keyword

A keyword is essentially the word or phrase that you think your potential buyers are most likely to use when conducting a search that is relevant to your product. If you can anticipate which keywords your buyers are likely to use, you are more likely to rank higher up in the results, which in turn increases your chance of making a sale.

A really crude example: If you were selling a four-slice toaster, it would be important to include the phrase ?four-slice toaster? in your description rather than just ?toaster? because this targets your intended audience more precisely.

Choosing a keyword for your Amazon listing can be tough. A good way to get started is to check out the listings that your competitors have created, and see which keywords they?re using.

It?s also a great idea to get some help from people who know all about marketing on Amazon, like Nuancedmedia.com. Nuanced Media specializes in Amazon marketing and consulting, and they will be able to guide you on keyword research and everything else about getting your product listed, and more importantly selling, on Amazon.

Optimizing your title

Once you have your keyword, the next thing to think about is crafting it into a title that serves your potential buyer.

Some things to remember:

● Your title should be clear and descriptive so that it encourages people to click through to your product page. Don?t clutter it up with loads of different keywords or alternative names for your product. This doesn?t look great and it will put people off.
● Capitalize every letter, and use numerals for numbers. This is surprisingly important, as it matches people?s expectations and helps them to trust you.
● Include your product name and also any specific descriptors that buyers will be looking for. For example, include the size and color, or for tech items include important aspects of the technical specifications.

As well as your title, it?s important that you carefully craft your product page. Once people click through, you want them to easily be able to see all of your product?s best features (these are the reasons they should buy it after all).

Be sure to include a full description and professional photographs of your item. It?s a good idea to include photographs of it in use so that people have an idea of how it looks.

Monitor performance

Once your listing is up and running, make use of Amazon analytics to check how many people are clicking on your item, how many people are buying it, and how your product is performing compared with your competitors.

This is all information that you can use to keep optimizing your listing for performance so that you can be assured of the best possible results.


Author's Bio
Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin