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OBEETEE empowers women by making them professional in the art of weaving



2022-12-05 08:45:46 News & Society

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New Delhi, March 2021: Obeetee started its journey 100 year ago and today is the one of the largest and the oldest hand woven rug companies in the world. OBEETEE strives for societal betterment with its commitment towards women empowerment. The brand believes that by developing a skilled workforce, they can contribute towards the economic advancement of the nation. The CSR vision is to improve the quality of life for all our communities through integrated and sustainable development in every possible way.

Weavers are the cornerstone of the Carpet industry and Obeetee places a great deal of focus and responsibility on our contribution not only to our weavers but also to their families and community. Women, being a part of this community need to be equally acknowledged for their skills in this craft.

Despite being a traditionally male dominated profession, Obeetee has been helping train ‎women since 2014 in rug weaving. During the initial years of this program, Obeetee simultaneously worked on creating awareness among the villagers & the weaving community to extend to women weavers the respect & dignity every person deserves.

Angelique Dhama, Chief Marketing Officer, OBEETEE said, “As a brand OBEETEE offers equal opportunities to its workforce and strongly believes that each individual should be respected, encouraged and empowered irrespective of their gender. With this as it’s ethos, Obeetee started the women weaving centers in 2014 as a testament to create equal opportunities (in what was previously a male - driven craft).”

In the current times, Obeetee has trained 1383 women till date, out of which around 900 are already working in the workforce. The women training centers train women in rug weaving technique, where they earn a daily stipend for the entire training duration of 3 months. The incentive is lucrative for women fold who learn a new craft whilst taking care of household responsibilities.


About OBEETEE

OBEETEE is one of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world. OBEETEE’s outstanding quality and reputation have earned the interest of many famous and notable people. Founded as Oakley Bowden & Taylor in 1920, OBEETEE has grown to 650 permanent employees and works with 25,000 independent artisans who are engaged in weaving and processing our rugs in India. The Rashtrapati Bhavan is home to two majestic OBEETEE rugs, the largest measuring 452 square metres and containing billions of intricate knots.

OBEETEE has the greatest in-house capabilities of any rug-maker in India, thanks to their modern dyeing plant and inspired design department. The OBEETEE colour bank holds over 4,000 colour-fast shades of wool. The designers at OBEETEE constantly study new textures and fresh combinations, to ensure the production of the finest quality rugs available in India.. OBEETEE is the first company to receive the coveted SA 8000:2001 certification for Social Accountability and adheres to strict standards in every area of conduct-from working hours and collective bargaining to workers’ safety and health. The company strongly supports children education, access to sanitation, women’s economic empowerment in the villages where it operates.

Company :-Crosshairs Communication

User :- Shilpi Srivastava

Email :-shilpi@crosshairscommunication.com


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