We’re all familiar with the saying, ‘no need to reinvent the wheel’ – and this widely used term most definitely applies when it comes to repurposing your old blogs to make them new, which keeps your content fresh and helps drive more traffic to your site.
With the demand for blogs increasing, even though there are more blogs online than ever before, it’s a good idea to repurpose your old blogs. There’s much more to blogging than putting together content and posting it online, or updating your website, then putting it to one side. It’s always a great idea to refresh your previous blogs – as we all know, Google just loves updated content.
It’s also a good idea to complete a digital marketing course to get the most out of your blogging efforts and to also understand how to repurpose your old blogs.
Why blogging is important
Blogging has very quickly become one of the most popular ways to communicate with a large audience and to also boost your brand by spreading information. There are many reasons why blogs are written and posted, it could be to drive traffic, boost your brand or you may be so passionate about your topic that you just have to share your knowledge and enthusiasm on the world wide web.
Whatever your reason for blogging is, it’s central to understand the significance of your blog.
In our online world, capturing your audience’s attention is undoubtedly becoming harder to do. It’s beneficial to note that blogging, SEO and digital marketing go hand in hand. Besides the obvious reasons for blogging, here are a few more.
• Search engines just love new and updated content
• Generate leads
• Connects an audience to your brand
• Builds trust
Why bother rehashing old blogs?
In a world where content is king, have you considered the potential value of your old blogs? No doubt a lot of research, energy and creativity were put into your blogs, so it stands to reason that it’s worthwhile to have a relook and spice them up, in other words - repurpose your old blogs.
With the passing of a little time you will see your old blogs in a new light and will also more than likely be able to add new information and updated facts to your blogs. You never know what great content may be hidden in them and they may inspire you to get cracking on writing an even better blog.
Points to keep in mind when repurposing your old blogs
One of the first points of call when repurposing your old blogs is to analyse the traction that particular blog received and hope for. There are really handy tools available to help you monitor how readers received and reacted to your blog. For example, whether your blog received comments or not. How about the number of times your blog was shared? Always do some research on the traction your blog got before deciding on whether to repurpose it or not. But remember to keep in mind that if your blog didn’t perform too well, that doesn’t mean your topic was a bad choice, maybe you just need to approach the subject from a new angle.
Here are a few points to keep in mind when repurposing your old blogs:
• Add your name – If you decided not to add your name to your old blog, maybe now is the time to update it by quoting yourself.
• Create a series – If you have an expansive topic to write about perhaps you should create a two or three part blog instead of cramming all your info into one.
• Add more facts – Most probably facts have changed even a little since your last blog on a particular subject. Do a little research and update your old blog with new facts and tips.
• Mix it up – Perhaps your old blog had a one-sided approach, think about mixing it up a little when repurposing your old blog, spice up the subject line or use a different writing style.
• Encourage comments – The whole point of a blog is to generate leads from digital channels and that involves engaging your readers with your brand. Encourage your audience to leave a comment and be sure to reply to all comments received.