Polus Media Explains Advantages of Programmatic Advertising Tools to Improve Brands

2024-04-25 09:20:02 Business

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Programmatic advertising is a modern approach to marketing. It makes the life of marketers easier and their work more effective. Read about the useful tools of this approach

Programmatic advertising is a comparatively new approach, which is becoming more and more popular. It is connected with its impressive effectiveness for the marketers. The application of programmatic advertising software allows advertising to the target audience much better.

What is programmatic?
Programmatic advertising is based on the automation of the processes, which are connected with buying and placement of various adverts. Such an approach is applicable for any kind of advertising, including desktop and mobile (in-app adverts). Thus, any transactions or actions might be done in a few seconds.

One of the famous directions of programmatic is the RTB system. By means of online auctions, which are organized on the basis of special platforms (such as Polus.media), the publishers and marketers can easily cooperate buying and selling the ad inventory. Such a system allows saving time and money avoiding long negotiations. It became possible thanks to the automated processes.

In general, programmatic advertising is a wonderful way to optimize the profit of the publishers and investments of advertisers.

Programmatic tools
Programmatic advertising software allows automating buying, placement, and optimization of various media inventory. As a result, you can get better control over your adverts and space. Thus, you can, for example, find out the most effective types of adverts you use and pay only for them. Finally, you will be able to customize your message and to send it to the right target audience. Besides, programmatic advertising gives more opportunities for effective optimization.

Consider several helpful tools, which are useful for the promotion of your brand and ensure better reach of to a target audience:

1. AdRoll. This is a popular tool, which is created for prospecting and retargeting purposes. This platform makes an emphasis on social media networks, particularly, Facebook and Instagram. Thanks to the application of special BidIQ technology, this tool offers impressive opportunities for programmatic targeting.

2. Rubicon Project. This platform introduced a new advertising model to marketers all over the world. It allows managing advertising by means of the automation of the RFP process and negotiations with the clients/partners. Lots of brand owners use this platform for communication with their customers across the globe. Besides, such a resource allows improving the reputation of the brand.

3. Choozle. This resource gives access to an advanced programmatic platform. It works with data about consumers and offers real-time services for marketers all over the globe.

4. Centro. By means of such a platform, advertisers can promote their products via different channels. The resource is very flexible and provides plenty of opportunities for the optimization of advert campaigns making them better for a target audience. The platform?s work is very transparent, which is another advantage for the users.

5. Adobe Marketing Cloud. The first fully programmatic advert campaign was initiated in 2017. The resource provides the marketers with the automation of an advert purchasing process. Thus, it is much easier to meet the requirements of the customers. The buying process becomes less complicated and you can always see where your investments are going.

6. DoubleClick. It is one of the modern tools created by Google. It helps to get a deeper insight into various channels helping you purchasing easier and with more benefits. Such a platform is beneficial for publishers as well because they can control how their advert inventory is performing.

7. AdReady. This platform works with various networks and channels in order to provide users with a full overview. As a result, it is possible to build a more effective strategy. Marketers can customize their campaigns to achieve better results and reach their goals. Moreover, the platform allows concentrating more on ROI rates.

The programmatic advertising tools are very advantageous for advertisers and publishers. They open more opportunities for targeting and better inventory management. Thus, using one or several platforms, you can increase your earnings and become more successful while saving your time and money.