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USHA launches Indias first-ever Barbie Sewing Machine

2024-03-03 10:38:42 Home and Family


To bring alive thecreative expression in kids in their formative years

New Delhi,:USHA International, a leading player in the sewing machine industry, unveils Indias first ever sewing machine for children - USHA Janome -My Fab Barbie. As a first mover in this category, USHA Janome-My Fab Barbie is a full feature sewing machine launched in association with Mattel Inc.This machine is a unique gifting option for parents. Now young girls and teenagers can express, create and showcase their vivid imagination, like never before!

This USHA sewing machine comes in a combination of pink and whitecolors. Featuringcharming Barbie doll graphics on the machine, My Fab Barbie is all set to transform the way eight (8)year olds and above spend their play/free time. With theintroduction of My Fab Barbie, sewing now features as a serious option for mothers to skill their children. Mothers and daughters can now experience the joy of creating together by co-creating personalized greeting cards, quilting or embellishing wrist bands and hair bands among various options with the easy to use My Fab Barbiesewing machine.

To get users started, My Fab Barbie comes with a sewing book with five easy sewing projects for kids, two free additional creative foots  ? inch seam foot and gathering foot, sewing box with do it yourself kit and an instruction manualalong with a demo DVD and accessories.

On the launch of USHA Janome - My Fab Barbie, Mr. Harvinder Singh, President-Sewing Machines, USHA International said, During the formative years, it is critical for parents to support cognitive, emotional and physical development of their children. Recognizing this, we introduced My Fab Barbiesewing machine as a unique gadget for young girls that would help them in creatively expressing their imagination.Additionally, this initiative helps us to foster a strong relationship with our young consumers and introduce them to the art of sewing at an early age.

Continuing with its innovation first mantra, USHA constantly innovates itsproduct portfolio to meet contemporary consumer demand. Keeping My Fab Barbie safe to use, the sewing machine comes with an automatic thread cutter avoiding the use ofscissors, an in-built light for better visibility, free arm circular stitching for easy movement of material on the table and colour coded functional display for easy selection of design.

USHA has launched a well-defined 360-degree campaign comprising digital and offline consumer outreachprogrammes to create awareness and buzz around the new offering.The company is giving free home demos (pre and post sales) for My Fab Barbie and is the first organization in the sewing machine category to do so.

USHA plans to engage kids at various hobby centers, Public schools, clubs, RWA activations, public events such as kids fairs by creating an attractive Barbie demo set up and showcasing sewing machine usage. Special workshops for kids would be conducted at The USHAHab- situated in Mumbai and Kochi.

The digital engagement will include exciting contests on USHA Facebook page to share interesting creations and play tutorial videos explaining sewing projects that can help youngsters learn the art of sewing. USHA will also launch a special Barbie microsite that will have downloadable projects for kids.

USHA Janome - My Fab Barbie is priced at Rs. 10,900/- and is available in all leading stores across India.

About USHA International Ltd

USHA International Ltd., is a trusted household consumer durables company with a turnover of about Rs.2000 crores today. All the products including electrical kitchen appliances, fans, sewing machines, power products, water coolers and dispensers, inverters and auto components are marketed under the USHA brand name. Building on its 80 year old heritage with knowledge and vibrancy of today, the company has grown from strength to strength developing an infrastructure of 16 location offices, 64 company showrooms, 34 warehouses and 220 service centers backed by an in-house customer call centre. Headquartered at Gurgaon, Usha has overseas offices in China and Sri Lanka.
USHA was recently rankedamong the top 100 Most Trusted Brands in India in a recent survey conducted by AC Nielsen. The survey highlighted USHA among the top four (4) most trusted consumer durables brands in the country.Additionally USHA has also bagged the National Energy Conservation Award 2015 in fans category for its maximum contribution towards energy saving through promoting and selling energy efficient fans.

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