Mumbai, December 11, 2018: BlueStone, the country’s leading fine jewellery destination, opens doors for the first brick and mortar store in Mumbai at Inorbit Mall, Malad, with renowned actress Kiara Advani taking us through the collection. Becoming a part of the omnichannel ecosystem, the newly inaugurated store is the fifth store that BlueStone has launched in the country since September 2018.
The brand has a rapid expansion plan, with the aim to open 100 stores in the next two years. Prior to setting foot in Mumbai, Bluestone has established their presence in 4 major cities in the last five months – Delhi, Chandigarh, Mohali and Chennai, with Hyderabad in the pipeline over the next month. The skilled consultants at the stores will assist customers with their selection also offering them the flexibility to request a change in the products gold purity and colour as well as customize the cut, clarity and color in the diamond to suit their needs.
The new stores have taken the value of providing world-class customer service to gain their trust and strengthen the credibility through the provision of multiple touch points for patrons to interact with the brand. Situated in the largest shopping destinations of each city, the stores are designed to offer buyers an immersive jewellery browsing and buying experience.
Speaking at the launch of the new store, Gaurav Singh Kushwaha, Founder and CEO, BlueStone said, “It is with immense pleasure that we inaugurate our new store in Mumbai and our fifth store this year, in the country. This has been the most exciting few months for us at BlueStone. The speed with which the various teams have worked to set up our stores has been amazing, and we hope to continue this momentum. With the stores, our aim is to provide customers with a superior jewellery browsing experience.”
Inaugurating the store, actress Kiara Advani says, “I am super excited to launch the first BlueStone store in Mumbai. The brand has unique and stand-out collections, that I feel will appeal to the youth of Mumbai. I’m sure that every woman who walks into the store will find something that will define her personal style.”
The brand has continued to expand its offline footprint by opening a series of stores during the last five months in the country. This new store in Mumbai is another step forward in the direction to provide people with its wide range of jewellery and to create more than just an experience for the customers.
BlueStone was established in 2011 as an e-retail brand aiming at revolutionizing the fine jewellery and lifestyle segment with a focus on high quality designs, craftmanship and user experience. Today, the brand offers over 6,000 exquisite designs online for the shoppers to choose from with over 250 new designs added every month. BlueStone has expanded into the offline space by launching five stores in 2018. The brand also offers some of the industry first features to its customers including a 30-Day Money Back Guarantee, Certified Jewellery and Lifetime Exchanges. As of 2018, BlueStone will retail offline in select destinations across the country. With an award-winning design team that pays great attention to detail, each of their products is crafted to perfection.