The BRT Fire & Rescue Supplies website is great for first time visitors who are new to the company. The website enables them to trust the brand thanks to clear company policy access and of course a full catalogue of products available for purchase there and then.
The Big Red Truck team realised that most of their customers are repeat customers and the need for them to see company information every site visit was not required.
Enhancing the Buying Experience
Thanks to their reliable service and working alongside Alinga, a dedicated app was created to enhance the buying experience for repeat customers.
Purchasing goods online has become a norm in Australia. Making the buying experience as smooth as possible was Aligna’s goal and with such a variety of mobile devices available today, it needed to work smoothly across all of them.
Whether customers have an Android or Apple device, Alinga have definitely achieved this, with the app automatically adjusting to any screen size.
Arriving on the app homescreen, you know you are in the right place with the BRT logo prominent, before providing the choice to login, register or get straight down to buying; searching by products or manufacturers.
Magento Makes Integration Easy
The Magneto platform was Alinga’s suggestion for the online store, making the app integration incredibly smooth; with all the products in the database already, it was simply a matter of arranging them in a way to make the user experience intuitive via the app. By providing an effective bare bones experience, the loading time of screens is very quick on the app.
Quality front end development has become vital as the attention span of buyers diminishes. Both BRT Fire & Rescue Supplies and Aligna were happy with the end result.
Loyalty cards are a staple in many brick and mortar stores worldwide. They enable customers to save time by instantly enabling store employees to access your details to serve you in an efficient manner. The same needs to happen online. By having a registration option on the web app, this breaks down another time barrier. Alinga ensured repeat buyers do not have to spend time filling in details they had already provided before. Thanks to the back end support of the Magneto eCommerce platform, this was easily implemented.
The shopping cart experience has always been a topical issue, with many people not understanding the thought process behind many websites. On the BRT app, once you reach the shopping cart, you can see what you have added (including a small picture for confirmation you have the right goods) and can easily remove items as necessary before plugging in your discount codes. The shipping costs are handled comfortably with the address you provide, ensuring you get no nasty surprises and you can head straight to the virtual checkout.
Thanks to the new app, BRT Fire & Rescue supplies have been able to continue on the march toward their mission statement of providing professional, efficient and effective service.
If you would like to provide your customers with a intuitive buying experience Alinga eCommerce can work alongside you to achieve your online store goals. To find out more, request your free quote today.
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