Leading supplier of call tracking services, Calltracks Limited is to launch a redesigned website within the next two weeks. The website will feature video testimonials and how – to guides.
Northampton, UK, August 01, 2012 -- Since 2004 Calltracks Limited have led the way in the field of call tracking, discovering new and better ways to track phone calls which are made to businesses and organisations.
As demand for phone call tracking has grown, and the popularity and success of Calltracks Ltd increases, Stuart Buckley, CEO of the organisation explained why the company decided to re - design their website.
“We decided to redesign the site for a number of reasons. The first was we wanted a Wordpress platform to address the problems we’ve had in editing pages quickly, and we wanted to implement marketing and training videos which we feel would benefit marketers, SEOs, and business owners, keen to learn about call tracking.”
The phone call tracking metric is being analysed by many marketers for marketing channel performance in the same way as click throughs, such is the use of the phone by customers and clients.
A survey by Commscore and WebVisible, Bia/Kelsey ConStat, and Commerce Monitor Wave XIII, revealed 40% of web generated business is closed over the phone, and 65% of the companies who took part in the survey believed a phone enquiry had a far greater chance of conversion than an email or contact form.
“We feel we’ve retained the better parts of the current site, and added value in the form of videos, improved navigation and improved web copy. We’ve tried to address questions we are asked every day by our clients, and used recorded data to shed light on best practices”.
Calltacks Limited’s new site will also expand on the other benefits of call tracking such as call data, call recording, staff improvement, sharper customer services, and the fact the software can link phone calls to sales.
“We have placed a strong emphasis on tying all of these elements together for the ultimate goal: Improved ROI (return on investment). This is the main reason for marketers and businesses to start call tracking.”
The new site should be up and running within the next two weeks, and promises to take a fresh yet simplified approach to the phone call tracking industry.
About Calltracks Limited
Calltracks Limited has been linking phone calls to sales since 2004 using call tracking technology. The company has evolved the technology to feature comprehensive visitor level and keyword call level tracking of phone calls to a website, from both online and offline sources.
Using the technology it is possible to determine the pages viewed by callers, before they dial, while they are on the phone, and after they hang up.
When combined with call recording and call data, call tracking becomes the foundation for a powerful business tool for improving company profit performance.
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