Conservation International (CI) today launches a new organizational identity that clearly links biodiversity conservation with human well-being.

Humanity can no longer consider itself as something apart from the rest of life on earth. If we - and the generations to come – are to maintain our quality of life and improve the lot of the billions of people who are poor and hungry we need to rethink our relationship with the planet. We have built CI's new identity and a new approach to our work around this concept and introduced a new mission and vision statement and a new corporate logo. Essentially, our message is this: people need nature to thrive.

LEARN MORE: New Logo, New Misson

CI's new approach is based around six priority initiatives aimed at enhancingglobal food security,climate security,freshwater security,health security,cultural securityand the long-term contribution of diversespecies of plants and animalsto human well-being.

IN DEPTH: Learn more about CI's initiatives.

Peter Seligmann, CEO and Chairman of Conservation International said: "Without healthy ecosystems we would not have the food, water and stable climate that all societies depend upon. Our challenge is to reshape the most powerful social force of our time – development – to include a deep-rooted understanding that the conservation of nature with its full complement of species and ecosystems is essential for economic growth and human well-being."

For nearly a quarter of a century CI has been a world-leader in finding pragmatic, effective solutions to the world's environmental problems, and has worked closely with heads of state and governments, the world's largest corporations and philanthropists, other non-government organizations and civil society groups in more than 40 countries around the world to ensure the survival of the world's most valuable ecosystems and species.

Our success is rooted in ensuring that conservation generates clear benefits for the people who live in and rely on the important places where we work. CI's new organizational identity builds on this with a more intense focus on how a healthy planet better supports humanity, and how development must be managed to make this possible.

Mr. Seligmann added: "Our new logo represents our new mission and strategy, and most importantly our vision of a healthy blue planet supported by a sustainable, green development path."

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Notes for editors:

Conservation International'snew mission and vision statementsare:

Our Vision:We imagine a healthy, prosperous world in which societies are forever committed to caring for and valuing nature, our global biodiversity, for the long-term benefit of people and all life on Earth.
Our Mission:Built upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity, for the well-being of humanity.

The logo design was undertaken by Chermayeff & Geismar, New York City.
News Source : Conservation International Unveils New Organizational Identity