ITC Infotech, a global IT services & solutions company and a fully owned subsidiary of ITC Ltd., is working with Oracle to provide Loyalty & Marketing based BPO services. As per the BPO initiative agreement, ITC Infotech will have the non-exclusive license to use the Loyalty & Marketing program solution offered by Oracle.

This working relationship will help ITC Infotech expand its services to the BPO market globally. Oracle’s cutting edge offerings will support ITC Infotech in providing customers loyalty, marketing & customer relationship management (CRM) solutions in an outsourced business process model. ITC Infotech, along with its partner(s), can also provide services in the areas of loyalty strategy and program design, rewards and fulfillment, analytics, partner management, hosting, etc.

Commenting on the announcement,Mr. Tibor Beles, Vice President, Oracle Business Process Outsourcing, said“Our ‘BPO Powered by Oracle’ program focuses on creating and developing relationships to provide enhanced services to our end customers through working with BPO service providers that have deep domain expertise and strong execution capabilities. ITC Infotech has carved a niche in the loyalty and marketing services arena, and the new Oracle-based offering will be extremely well positioned to address a growing demand for comprehensive loyalty outsourcing services.

ITC Infotech has been a long term leading Oracle partner for Siebel Loyalty & Marketing, a Platinum level member of the Oracle PartnerNetwork, and has established an Oracle Industry Solutions Center of Excellence.

Mr B Sumant, Managing Director, ITC Infotech,said, “We are extending our value proposition on loyalty services to our customers by working closely with Oracle. Loyalty is a key growth area for ITC Infotech and we are witnessing significant traction in this area. Companies across the board are looking at enhancing customer relations and strengthening customer retention.”

ITC Infotech has the distinction of being the first system integrator company globally to implement Siebel Loyalty for the airlines industry, for the hospitality industry, and for a coalition loyalty across hospitality & retail companies. As a result of these unique implementations, the company has been selected by three other global airlines to implement their loyalty solution. The company's Oracle CRM Practice has expertise in Sales, multi-channel Marketing, Services/Call center, across industries including FMCG, Travel & Hospitality, Contact Centers, Retail, Finance industries
http://www.oracle.com/us/products/applications/051195.html
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http://www.itcinfotech.com/Loyalty-Solutions/Home.html