Wire2Air.com has announced the launch of a new Txt2TinyUrl service that allows allow brands, agencies, and small businesses, mobile advertisers, to send mobile site URLs longer than 160 characters embedded in a SMS or WAP PUSH and measure click through rate.

Adding SMS notification with embedded URLs has many advantages: you can reach your users wherever they are, provide links to detailed rich content, increase awareness of your mobile web offering, and drive additional traffic deep into your mobile web site.

* The URL is subject to the same size limits as any other SMS message. Keeping the URL as short as possible is the key.
* Measuring SMS to mobile web conversion

With Txt2TinyUrl service clients can now send mobile site URL embedded in a SMS using Wire2Air SMS Gateway APIs and measure click through rate.

The API automatically converts embedded URL in the SMS message to tiny URL, which then can be tracked as End-Users click on the link. The clients can access mobile site click through report, including mobile number, from Wire2Air management console.

1. Shortens the URL, allowing businesses to send descriptive text along with the text message to give the user an idea as to what they will be viewing when they click the link.

2. Measure bulk SMS campaign effectiveness.

Wire2Air.com is focused on providing self managed mobile marketing tools for creating Txt alerts, Txt poll, Txt Trivia, Txt Info on demand, Txt Ringtones, Mobile web, and complete with enhanced reporting and analytics to measureable mobile marketing campaigns effectiveness. The company helps companies easily manage SMS and WAP-based marketing campaigns. Wire2Air hybrid self managed campaigns with our expertise to execute a mobile strategy to create successful and measureable campaigns effectiveness. Wire2Air offers mobile marketing solutions using shared short code and dedicated short code.

About Wire2Air:

Wire2Air.com , a New Jersey based mobile solution, has been providing mobile content service platform, mobile messaging, & mobile web solution since 2002. Wire2air offers end-to-end solutions that enable content owners to run efficient content services for mobile phones. Wire2air mobile content and text messaging solutions enables content providers to quickly deploy, manage protect, and monetize multimedia content for delivery to millions of mobile phone customers. Offers Java Games, Ringtones, J2ME & Symbian applications, Wallpapers, Themes, Video, Text alerts, Trivia, via Mobile Web/Web or SMS store fronts.Wire2Air has successfully launched many mobile campaigns for companies like retails giants Sears, & Kmart combining text messaging with mobile web to create an engaging mobile campaigns.

For more information on service, contact Sandeep Gulyani