Premier Farnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide today announced that Analog Devices, Inc, a global leader in data conversion technologies and high-performance semiconductors for signal processing applications, has strengthened their distribution agreement with Premier Farnell for the Asia marketplace. This agreement reflects Premier Farnell's sustained focus on the global Electronic Design Engineering (EDE) marketplace and further underpins their strategy to offer a wide range of EDE products.

Increased availability of Analog Devices products in Asia Pacific
Premier Farnell will offer an expanded range of new technologies and popular products from Analog Devices as a key participant in Analog Devices' new product introduction programme, providing customers access to the manufacturer's newest products anywhere within Asia Pacific.

Same day despatch throughout Asia
Customers, particularly electronic design engineers, who require high-quality analog, mixed-signal, and digital signal processing (DSP) integrated circuits (IC's) can benefit from Premier Farnell's high-service, low-volume distribution network which enables same day despatch to customers. These products are available for order via Premier Farnell's website (www.farnell.com) and contact centres, with no minimum order quantity or value required. The website provides real-time stock levels and saves the customers having to check with multiple parties to ascertain product availability. To ensure speedy delivery, Analog Devices' products will be held in Premier Farnell's three distribution centres in the Asia Pacific region located in Singapore, Shanghai and Sydney.

Howard Cheng, Managing Director and Vice President of Asia, Analog Devices said: "The technology created by Analog Devices is used to help individuals and businesses communicate, play and work in ways we never thought were possible a decade ago. For instance, our ICs enable continuous connections, more vibrant pictures, clearer sound and increased portability. Electronic design engineers (EDEs) around the world recognise and use our high quality and technologically advanced products to create, test and commercialise innovative new applications for the global market. We are pleased to leverage Premier Farnell's high-service, multi-channel distribution model and its powerful new eCommerce engine to meet our customers' needs in Asia."

William Chong, Regional Director of Supplier, Product & Purchasing Management, Premier Farnell, Asia Pacific said: "We are proud to be part of Analog Devices' global valued partner network in Asia. This partnership is testament to Premier Farnell's commitment to innovation and high-quality customer service. As the innovation trend in Asia continues to intensify, we will focus on engaging strongly with technical communities such as EDEs via the Internet and other channels, helping them create new solutions for the digital world."

Technical support and community resources by Premier Farnell
Analog Devices products are used widely in today's digital revolution, particularly in high-speed, multimedia solutions. Its products are featured in virtually every type of electronic equipment such as automobiles, digital still cameras, LCD and plasma televisions, cellular handsets, medical imaging devices and factory automation equipment.
Full and accurate technical information for Analog Devices' products are available on Premier Farnell's website. Alternatively, customers can also reach Premier Farnell's technical support advisors in their respective countries.