Maxximo: Mahindra’s successful next generation mini-truck celebrates its 1st anniversary
Garners 22% market share within a year of roll-out
January 25, 2011: Mahindra Maxximo, the country’s most technologically advanced 0.85 tonne capacity mini-truck recently celebrated its 1st anniversary by giving its new customers the exciting Maxximo 1st Birthday Celebration Offer. Further within a year of its launch, the Maxximo has garnered a 22% pan India market share in the mini-truck segment.
Having recently completed its national roll out, the feedback on Maxximo has been very positive, especially on features such as engine power, pick up and driving comfort. To commemorate its 1-year rollout, Mahindra is offering its new Maxximo customers a high-quality music system in their vehicles at no additional cost. The idea is to make their journey enjoyable and fatigue-free. The offer is in select markets only and for a limited period.
Maxximo is also the first offering from the company’s state-of-the-art manufacturing plant at Chakan.
The feedback on Maxximo is substantiated by an independent study done by the leading market-research agency IMRB which shows that mini-truck owners rank the Maxximo as No. 1 on the parameters of “advanced technology” and “car-like comforts”. During the past year, Maxximo has raised the bar by providing mini-truck owners with an experience of class-leading power, comfort and most importantly fuel-economy.
Speaking on the occasion Mr. Vivek Nayer, Senior Vice President - Marketing, Automotive Division, Mahindra & Mahindra Ltd said “At Mahindra we always believe in providing our customers with the best in class and Maxximo is no exception. It has successfully delivered on its promise of being a game-changer by offering world-class technology and class-leading power, mileage and comfort to the mini-truck customer. The brand’s increasing market share is a clear validation of its ever-growing popularity amongst prospective buyers who see tremendous value in the offering.”
Mahindra has marketed the Maxximo as a two-cylinder compact truck with 50 per cent higher power than its competition, apart from having a higher pay-load (850 kg), better fuel efficiency (20 kms a litre) and "car-like" interiors.
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