The Tata Trusts Urge India to Rethink Dementia with Their Campaign

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Video Description

This World Alzheimer’s Month, the Tata Trusts have launched ‘Vajood Rahe Maujood’, a new campaign on awareness of dementia that seeks to shift the conversation around the condition from memory loss to the gradual loss of identity. Based on insights from people living with early-stage dementia, caregivers and medical experts, the campaign highlights how dementia can progressively affect the roles, relationships and everyday abilities that shape a person’s sense of self. Through an evocative film, the campaign aims to help families recognise early changes, start conversations sooner, and take steps to preserve the identity of their loved ones for as long as possible.

Company :-Storytellers 101

User :- Victor De Souza

Email :-victor@storytellers101.com