Kia India and HYBE INDIA Deepen Youth-Focused Partnership with HYBE INDIA Audition

New Delhi, India, September 22, 2026: Kia India, one of the country's leading mass-premium automakers, is its partnership with HYBE INDIA, building on the strong response to the HYBE INDIA Pop-Up Parks held earlier this year. The next phase will extend the partnership into , taking the experience to more cities and bringing it closer to aspiring young talent across India.

As part of HYBE's globally proven 'multi-home, multi-genre' strategy, HYBE INDIA continues to localize its artist development approach for India, with a focus on discovering and developing talent with global potential. With a legacy of shaping culturally influential artists, the company is continuing its search for the next generation of global stars, following the footsteps of acts such as BTS and global girl group KATSEYE.

Commenting on the next phase of the partnership, Mr. Atul Sood, Senior Vice President – Marketing & Sales, Kia India, said, "The response to our partnership with HYBE INDIA has been encouraging and has reinforced the relevance of creating experiences that go beyond traditional brand engagement. With HYBE INDIA Audition: Final Call, we are taking this collaboration closer to the audition journey and to more young talent across India. At Kia, we believe that brand experience is not just limited to mobility; they are also about the aspirations, experiences and possibilities that shape where we go next. Through this partnership, we are happy to create a space where young people can express themselves and explore new opportunities."

At the heart of is the 'Kia Engagement Zone', housed inside the 2026 Kia Syros EV & Kia Sorento and set to be featured at HYBE INDIA Pop-Up Parks across the new set of cities. The experience will position both cars at the centre of initiative, with the in-car content creation setup enabling audiences to record and instantly create high-quality, shareable performance videos. The experience transforms the vehicle into a space for creativity and self-expression, bringing together mobility and youth culture in an engaging format.

To extend the experience beyond the Pop-Up Parks, Kia India will also replicate the Kia Vibe Studio at select in each city, allowing a wider audience to engage with the experience. The dealership extension will bring the spirit of the collaboration closer to consumers, creating additional touchpoints for audiences to experience the intersection of mobility, music and self-expression.

Building on the strong response to the previous HYBE INDIA Pop-Up Parks and the successful execution of the Kolkata leg on 19th September, Kia India will now take the experience to Chennai on 27th September, followed by Chandigarh on 04th October and Kochi on 17th October, with on-ground auditions planned across these cities. Each location will feature the 2026 Kia Syros EV & Kia Sorento, integrating the vehicles into an immersive experience centred around music, creativity and emerging talent.

Online auditions for HYBE INDIA will also continue to provide a platform for Indian talent to participate beyond the on-ground activations. The initiative is designed to create a pathway for Indian youth to move from local discovery towards opportunities on a global stage.

The second phase builds on Kia India's approach of engaging with audiences through experiences that reflect the evolving interests and aspirations of a new generation. By extending its association with HYBE INDIA into the audition journey, Kia India continues to explore ways to connect mobility with culture, creativity and experiences that matter to young audiences.

With , Kia India and HYBE INDIA continue their collaboration to bring the worlds of mobility and music closer together, while expanding the platform for aspiring talent across India.

User :- Tanya Kumari

Email :-tanya@value360india.com