Specta Deepens Focus on Hyderabad as Luxury Housing and Tech Wealth Drive Demand for Premium Quartz

Hyderabad, 21st September 2026: Specta Quartz Surfaces, India’s leading luxury quartz brand by ARL Group, is deepening its focus on Hyderabad as the city emerges as one of South India’s most important markets for ultra-luxury residential development. With rising high-value residential projects and a growing pool of technology and AI professionals entering the luxury homebuyer segment, Specta sees Hyderabad as a key market for its next phase of growth.

The nature of Hyderabad’s luxury buyer is also evolving. The city’s technology ecosystem is creating a new pool of affluent homebuyers, with employees of global technology and semiconductor companies using wealth generated through restricted stock units to invest in high-value residences. This growing affluence is being matched by an expanding luxury development pipeline. Hyderabad recorded ₹8,562 crore in transactions for homes priced above ₹10 crore during FY26, and has emerged as South India’s largest ultra-luxury residential market by transaction value, with sales more than four times higher than Bengaluru.

Against this backdrop, Specta is strengthening its engagement with Hyderabad’s architects, interior designers, developers and homeowners. Specta showcased its recently launched Krest Collection, India’s first super-jumbo, ultra-sleek quartz collection, at Design Democracy 2026 in Hyderabad. The collection introduces 9 nature-inspired shades in 12mm thin slabs, engineered for show-stopping installations, including vertical stone installations and furniture design, for the first time in India.

Commenting on Specta’s focus on Hyderabad, Ankit Jain, Founder, Specta Quartz Surfaces, said, “Hyderabad is no longer simply a technology-led growth story; it is becoming a significant luxury consumption market in its own right. 4 out of 10 of the upcoming luxury residential projects in the city’s emerging luxury corridor of Kokapet are preferring quartz, reflecting the growing role of engineered surfaces in high-end interiors. The wealth being created through the city’s technology and AI ecosystem is increasingly translating into larger, more design-conscious homes, while developers are responding with projects that demand a premium level of material and design specification. We see a clear opportunity to make Specta a preferred surface partner for this next generation of luxury residences.”

Specta’s Hyderabad strategy forms part of its broader focus on strengthening its domestic presence across established metropolitan markets as well as emerging luxury corridors. The brand has been expanding its engagement with architects, designers and developers through exhibitions, display centres, partnerships and product showcases, while introducing new colours, textures and engineered surface technologies to meet the evolving requirements of premium Indian interiors.

As Hyderabad continues to combine wealth creation with large-scale infrastructure and luxury real estate development, Specta aims to deepen its presence in a market where the demand for premium surfaces is increasingly being shaped by homeowners and developers seeking materials that combine distinctive design with durability and performance.

About Specta Quartz Surfaces

Specta is a luxury Indian brand redefining design excellence with its high-quality engineered quartz surfaces. Leveraging the most advanced Breton technology from Italy, it creates exceptional stone surfaces known for their durability, cutting-edge designs and timeless elegance. With a commitment to artistry and innovation, Specta transforms ordinary quartz into extraordinary creations that elevate spaces worldwide.

User :- Srinivas Vadde

Email :-srinivasvadde00@gmail.com