Yokohama India unveils GEOLANDAR X-CV range for growing crossover and premium SUVs

2026-08-12 02:21:35 Business

173

Visakhapatnam, 12 August 2026: Yokohama India today launched the GEOLANDAR X-CV range, originally developed for luxury SUVs wheel sizes above 18 inches, the same technology is now being introduced from 16 inches onwards, bringing premium performance for wider range of crossover SUVs in India. With 32 planned sizes spanning 16 to 20 inch wheel, GEOLANDAR X-CV will be India's most extensive, dedicated tyre pattern for crossover and premium SUVs.

GEOLANDAR X-CV, engineered to address the evolving requirements of motorists, offering a premium and confident driving experience across varied weather conditions along with enhanced durability and long-lasting performance.

The new GEOLANDAR range integrates Yokohama's latest compound and tread innovations to deliver an exceptional balance of safety, comfort, durability and efficiency. Its advanced Micro Silica technology enhances wet-road grip while reducing rolling resistance for improved driving efficiency. An optimized Asymmetric tread design with specially engineered inner and outer shoulder blocks, improves wet-road traction, steering response and high-speed cornering stability. The four wide circumferential grooves efficiently evacuate water to enhance wet braking performance and hydroplaning resistance, while Yokohama's proprietary 2D–3D Combination Sipes further improve wet traction and promote even wear for extended tyre life. The incorporation of 5-Pitch Variation Technology minimizes pattern noise, delivering a quieter and more refined in-cabin driving experience.

To meet the performance requirements of today's crossover and premium SUVs in challenging Indian road conditions, GEOLANDAR X-CV feature a reinforced two-ply sidewall construction and Full Nylon Cover, enhancing durability, high-speed stability.

EV Compatible, the new GEOLANDAR X-CV range, with it's robust construction is designed to accommodate the higher vehicle weight and instant torque characteristics of EVs, while maintaining durability, extended tyre life and the refined driving performance.

The launch underscores Yokohama India's long-term commitment to the country's premium mobility sector and reflects the company's strategy of expanding its premium product portfolio through sustained investments in manufacturing, localization and innovation.

The product was unveiled in the presence of Mr. Nitin Mantri, Member of the Board and Senior Managing Officer & Co-COO of Yokohama Rubber Co. Ltd., and Chairman of Yokohama India Pvt. Ltd.; Mr. Anil Gupta, Officer, Yokohama Rubber Co. Ltd., COO of ATC Tires Pvt. Ltd., and Vice Chairman of Yokohama India Pvt. Ltd.; and Mr. Harinder Singh, Managing Director and CEO, Yokohama India Pvt. Ltd.

Nitin Mantri added: "India continues to be one of Yokohama's most strategic markets globally. Our continued investments in manufacturing, technology and premium product development reflects our confidence in the country's long-term growth. The launch of GEOLANDAR X-CV reinforces our commitment to bringing globally proven innovations closer to Indian customers while strengthening Yokohama India's position as one of the country's leading premium tyre manufacturers."

Harinder Singh said: "The crossover SUV segment is growing rapidly and the road infrastructure improving, now motorists are seeking a balance of safety, comfort, quietness and long-lasting performance. With the GEOLANDAR X-CV we're bringing flagship premium tyre technology to delight a wider base of crossover SUV owners."

Yokohama India's manufacturing operations continue to focus on sustainability through greater localizations, energy-efficient production processes and responsible resource utilisation.

The GEOLANDAR X-CV will be available from August 2026 across the Yokohama Club Network (YCN) and select Yokohama India's authorized dealer network in a wide range of specifications, catering to premium, mid-size and compact crossover SUVs. As an inaugural offer, customers can avail of a no-cost EMI option on the newly launched GEOLANDAR X-CV range.

About GEOLANDAR

GEOLANDAR is YOKOHAMA's global brand for SUVs and pickup vehicles. YOKOHAMA is accelerating its introduction of new additions to the brand to meet diversifying needs in the SUV market in recent years. In addition to the "GEOLANDAR X-CV", the GEOLANDAR brand includes the mud-terrain tyre "GEOLANDAR M/T ", extreme all -terrain "GEOLANDAR X-A/T" with a high hobby orientation, the all-terrain "GEOLANDAR A/T ", and the "GEOLANDAR SUV" highway tyre for midsize and large SUVs.

About Yokohama India

Yokohama India, a wholly owned subsidiary of The Yokohama Rubber Co., Ltd., Japan, offers a comprehensive portfolio of tyres for passenger cars and SUVs. Leveraging Yokohama's global technology and its growing manufacturing capabilities in India, the company continues to strengthen its presence through product innovation, localization and an expanding distribution network across India, the SAARC region and Africa.