Adgcraft secures PR Mandate for ‘Kalidas ka kathalok’ organised by Samay Yaan in collaboration with IGNCA

2026-02-10 09:25:06 Business

New Delhi, February 06, 2026: Adgcraft, one of India’s most trusted PR agencies, has secured the PR mandate for the 2nd edition of “Kalidas ka Kathaalok”, the Great Indian Storytelling Festival by Samay Yaan in collaboration with Indira Gandhi National Centre of Art. The event will take place at the historic Purana Qila, New Delhi, on the 7th and 8th February 2026. This two-day cultural event is themed as a time travel into the literary world of Mahakavi Kalidasa, exploring India’s civilisational imagination through storytelling, theatre, music, and art.

Adgcraft Communications comes on board as the PR Partner for this event, overseeing and managing its strategic and creative media communications, amplifying the event’s cultural narrative across media platforms. The partnership aligns with the festival’s core theme, bringing India’s literary heritage to the forefront and encouraging classical storytelling through the concept of time-travelling as a living, breathing art form that continues to shape identity, imagination, and dialogue.

Commenting on the partnership, Abhinay Kumar Singh said, “Kalidas ka Kathaalok is a beautiful concept as Kalidasa remains one of the greatest literary geniuses in our history, experiencing his world through storytelling, music, and performance makes that legacy accessible in a deeply meaningful way. For today’s young generation, which is already drawn to creativity, art, and expression, this festival offers an opportunity to engage closely with Sanskrit, tradition, and the spirit of Bharat. We are excited to be part of such a thoughtful cultural journey and partner with Kathaalok in bringing these stories to life.”

Talking about it, Ms Bharti Dhingra, Project Head of Katha Lok, said, “This festival is built around listening to stories, to places, and to the questions ancient India explored around love, power, nature, and society. Kalidas ka Kathaalok does not instruct audiences on how to view the past; it creates an atmosphere that encourages reflection and dialogue. By situating these experiences within Purana Qila, we invite visitors to move through history both physically and emotionally, allowing the past to feel present rather than distant. With Adgcraft Communications joining us as our PR partner, we are confident and assured that this vision of art, storytelling, and cultural engagement will reach wider audiences and deepen its impact.”

Kalidas ka Kathaalok is an immersive cultural festival that draws inspiration from the works and world of the legendary Sanskrit poet Kalidasa. This festival is themed over “Let’s time-travel to a Bharat, 2000 Years Ago” and reimagines ancient Indian thought for contemporary audiences. Set within historically significant spaces, it encourages visitors to experience literature as a living tradition. There would be a grand stage, experience zones, ancient attars, brahmi scripts, Sur Samay Yaan, creating a reflective environment where art becomes a medium to explore timeless themes of love, nature, power, and society. The festival bridges classical heritage with modern sensibilities, making the past feel immediate and deeply relevant.

About Adgcraft

Established in 2021 in Noida by Abhinay Kumar Singh, Adgcraft has quickly emerged as one of India’s most trusted PR agencies. With offices in Noida, Lucknow, Mumbai, Gujarat, and now Bengaluru, Adgcraft has partnered with more than 200 brands across industries. The agency offers a comprehensive suite of PR services, including media relations, content development, personal branding, corporate reputation management, crisis communication, public affairs, and investor relations, supported by its strong expertise in national and global markets.

About Samay Yaan

Samay Yaan is a cultural and literary centre based in New Delhi, dedicated to celebrating India’s diverse heritage through books, art, and performance. Home to a carefully curated collection of over 3,000 books spanning regional literature, history, and ancient Indian thought, it serves as a space for learning, reflection, and dialogue. It functions as a vibrant community hub for readers, artists, and cultural enthusiasts. Samay Yaan is an initiative of Sashakt Samaj, a non-profit organisation working across health, education, and culture.