Philips India appoints Rasha Thadani as Brand Ambassador for hair styling range

2026-02-10 08:11:12 Business

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New Delhi, January 28, 2026: Philips India, a trusted brand in Indian homes for over 96 years and India's No.1 hair styling brand[2], today announced Rasha Thadani as the Brand Ambassador for its Hair Styling Range. The association reinforces that the Philips' hair styling solutions are designed for Indian hair and Indian conditions.

Bringing this insight to life is a new digital film, conceptualised in collaboration with The Germ, set in the imaginative world of the Indian Hair Court, where everyday aggressors such as humidity, heat, hard water, and genetics are put on trial for the damage they cause to hair. The narrative underscores a clear message: effective hair styling in India calls for solutions that balance performance with hair health.

The film spotlights Philips' advanced hair styling portfolio, including the Hair Straightening Brush, Hydrating Hair Dryer, One Stroke Straightener, and 2-in-1 Airstyler, with Rasha Thadani appearing as the Philips Hair Expert. Her presence reflects a new generation of informed consumers who seek high performance, ease of use, and healthier styling outcomes. With this campaign, Philips strengthens its connection with Gen Z and young millennials, aligning with changing beauty expectations where authenticity, credibility, and thoughtful innovation matter as much as style.

Speaking about the association, Smit Shukla, Country Head – Philips Personal Health, said:

"Hair styling in India is influenced by a unique mix of climate conditions, environmental factors, and diverse hair types. At Philips, we create products rooted in real consumer insights and are backed by science and technology. Our 'Designed for Indian Hair' campaign brings this philosophy to life, and Rasha introduces a fresh, contemporary voice that truly connects with today's generation of consumers."

Commenting on her association, Rasha Thadani, Brand Ambassador – Philips Hair Styling Range, said: "What drew me to Philips is its clear understanding of hair and the thoughtfulness behind its products. Styling in challenging weather conditions is a task, and Philips focuses on solutions designed with care, science, and real insight. I'm excited to partner with a brand that believes great styling should also mean healthier hair."

The Philips Hair Styling Range is available on Amazon, Flipkart, Nykaa, select Croma and Reliance Digital stores, and leading appliance retailers across India.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2024 sales of EUR 18 billion and employs approximately 67,000 employees with sales and services in more than 100 countries.

[1] Based on consumer testing on Indian hair types. 'Designed for' refers to suitability and performance on Indian hair, not country-specific product design.

[2] Source: Euromonitor International Limited; in terms of retail sales volume (units) at UBN for styling appliances (including electric hair straightener, hair dryer, hair curler, hair tongs, and hair rollers) across all retail channels in 2024. Based on research conducted in September-October 2025.