Triveni Engineering & Industries Ltd. Whisky Brands Earn Global Recognition at the Superior Taste Awards 2025

2025-03-25 02:35:11 Lifestyle

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Noida, Uttar Pradesh, February 18, 2025 — Elevating the art of whisky-making to new heights, Triveni Engineering & Industries Ltd. (TEIL) has captured international acclaim for its premium and super premium whisky brands, The Crafters Stamp Rare Artisan Blended Whisky and Matsya Triple Reserve Blended Whisky. Both brands have made a resounding mark at the Superior Taste Awards 2025, hosted by the prestigious International Taste Institute, Brussels, placing Indian-made whiskies firmly on the global stage.

The Superior Taste Award, organized by the International Taste Institute, evaluates products through blind testing by a panel of expert chefs and sommeliers. The jury members are selected for their proven tasting expertise and assess products based on five key sensory criteria. Using the International Hedonic Sensory Analysis Criteria method, products are tested following strict protocols to ensure maximal objectivity. Each product is evaluated and scored on its intrinsic organoleptic quality, with the total score reflecting the weighted average of the 5 International Hedonic Sensory Analysis Criteria.

Setting new benchmarks in taste and quality, The Crafters Stamp Rare Artisan Blended Whisky received the coveted 3 Golden Stars (the highest rating) for "Exceptional Product," scoring over 90%. This milestone makes it the first Indian Made Blended Whisky to achieve this remarkable honor. Matsya Triple Reserve Blended Whisky, with its impeccable taste and craftsmanship, garnered a commendable 2Golden Star rating, scoring between 80% to 90%, further reinforcing Triveni's dedication to excellence.

These accolades come on the heels of their triumph at the Spiritz Selection 2024, where The Crafters Stamp won "The Grand Gold" and Matsya earned the "Silver" award. Together, these achievements underscore the brands' growing reputation for delivering world-class experiences to whisky enthusiasts.

A Lifestyle of Refinement and Indulgence

The Crafters Stamp Rare Artisan Blended Whisky is a harmonious symphony of Scotch malts aged in bourbon and sherry oak casks, Indian malts, and the finest grain spirits. This premium blend delights the senses with its rich floral bouquet, notes of caramel toffee, and subtle oak warmth, all perfectly balanced with vibrant summer fruits and aromatic vanilla. With sleek, curated packaging, The Crafters Stamp is a lifestyle statement, appealing to Millennials who value authenticity, quality, and the art of indulgence.

Matsya Triple Reserve Blended Whisky, meanwhile, offers a bold and sophisticated experience. This premium blend combines bourbon and sherry cask-aged Scotch malts, Indian malts, and grain spirits, delivering a smooth honey finish and deep vanilla aroma. Its striking teal packaging and modern design embody a vibrant identity, resonating with Gen Z consumers who seek unique, memorable experiences in every sip.

An Indian Legacy Reimagined for a Global Audience

Bharat Gandhi, Vice President & Head Operations (IMFL), Triveni Engineering & Industries Ltd., shared, "We are honoured to be recognized with the Superior Taste Awards 2025 by the prestigious International Taste Institute. This recognition reinforces our commitment to creating products that match global standards and resonate with the growing young population of India, particularly Gen Z and Millennials. Both The Crafters Stamp Rare Artisan Blended Whisky and Matsya Triple Reserve Blended Whisky combines exceptional quality, artistry, and a memorable drinking experience."

Akash Premsen, Vice President (Strategy), Triveni Engineering & Industries Ltd., added, "We began our journey into the IMFL market with a clear objective: to create products that exemplify exceptional quality and that lead to customer delight. This international recognition received by our two brands at the Superior Taste Awards 2025 serve as a testament to the passion, innovation, and dedication that define every bottle we create. We are committed to continue pushing boundaries as we set new industry benchmarks and deliver exceptional experiences to our customers."

Raising a Toast to New Beginnings

Since their launch in 25 districts across Uttar Pradesh in July 2024, The Crafters Stamp and Matsya have quickly become symbols of sophistication and quality. Plans for further expansion across the state by FY26 promise to bring these remarkable blends to more discerning whisky enthusiasts.

Whether enjoyed neat, on the rocks, or in a curated cocktail, The Crafters Stamp and Matsya are not just whiskies — they are an invitation to savour life's finer moments. With their rich heritage and global recognition, these brands are poised to redefine India's premium spirits landscape and elevate the whisky experience for connoisseurs worldwide.

About Triveni Engineering & Industries Limited

Triveni Engineering & Industries Limited (TEIL) is a diversified industrial conglomerate having core competencies in the areas of sugar, alcohol, power transmission and water. The Company holds the position of one of India's largest integrated sugar manufacturers and one of the largest ethanol manufacturers, while making significant contributions in Power Transmission and in Water & Wastewater treatment solutions. TEIL currently has eight sugar mills in operation at Khatauli, Deoband, Sabitgarh, Shamli (all in western Uttar Pradesh), Chandanpur, Rani Nangal and Milak Narayanpur (all in central Uttar Pradesh) and Ramkola (eastern Uttar Pradesh). While the Company's Power Transmission (Gears) manufacturing facility is located at Mysuru, the Water & Wastewater treatment business is located at Noida. The Company currently operates 6 co-generation power plants located across five sugar units, with 104.5 MW grid connected co-generation capacity.

The Company has state-of-the-art distilleries spread across Muzaffarnagar (MZN) – 2 facilities, Sabitgarh (SBT), Milak Narayanpur (MNP), Rani Nangal (RNG) and Shamli in Uttar Pradesh. These facilities have the capability to produce Ethanol, Extra Neutral Alcohol (ENA), Rectified Spirit (RS) and Denatured Spirit (SDS). The Company utilises a mix of sugarcane-based feedstocks as well as grain. Distillers Dried Grain Solubles (DDGS), a co-product produced on grain operations is also sold to premium Institutions and has been well accepted in the market. The Company also manufactures Indian Made Indian Liquor (IMIL) and Indian Made Foreign Liquor (IMFL).

The Company produces premium quality multi-grade crystal sugar, raw (as per the market/export requirements), refined and pharmaceutical-grade sugar. Seven sugar units are FSSC 22000 certified. The sugar is supplied not only to household consumers but also to bulk consumers. The Company has supply chain relationship with leading multinational beverage, food & FMCG companies, pharmaceutical companies and leading confectionery producers.