Ace TEAM G-SHOCK Athlete, Harith Noah trusts his G-SHOCK at the Dakar Rally 2024

G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and fine Japanese craftsmanship, is known to push the boundaries of innovation and resilience with its bold and authentic partnerships. Recently onboarded TEAM G-SHOCK member, Harith Noah, the ace motorsports athlete, is the fastest and the second rider from India to finish the world's toughest rally, Dakar.

Harith has been seen sporting his favorite pair, the G-SHOCK 40th Anniversary RECRYSTALLIZED timepiece, GMW-B5000PS-1 at the Dakar Rally 2024 in Saudi Arabia. Harith’s motorsports official jersey and motorbike features the iconic G-SHOCK logo prominently on its bodywork and accessories, as he proudly represents TEAM G-SHOCK in India.

Echoing the true fighting spirit, Harith believes in G-SHOCK’s core philosophy of pushing boundaries. This partnership exemplifies G-SHOCK's unwavering commitment to creating watches that can withstand the roughest environments while expressing the character of their wearers. The union celebrates an enthralling story of passion and unyielding dedication to supporting and furthering the motorsports culture around the world.


About G-SHOCK:

G-SHOCK, the pioneering timepiece that revolutionized the very concept of toughness.

In 1981, a daring challenge to prevailing norms ignited the genesis of G-SHOCK. Driven by Mr. Kikuo Ibe’s unwavering conviction that a watch could be crafted to withstand any shocks, Project Team Tough was formed to translate this vision into reality. Over a span of approximately two years, this team meticulously developed more than 200 prototypes. Their resolute efforts culminated in the breakthrough shock-resistant yet sophisticated and streamlined architecture we know today.

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User :- Divij Krishna

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