Medusa Beverages Pvt. Limited which brews its beer 'Medusa' in India, is all set to announce the launch of Medusa Beer in Uttarakhand. The company is releasing its first batch in Uttarakhand in the first week of June. Medusa seeks to capture swelling demand in the country by clocking in sales of three Lakh cases in their first year in Delhi itself. The company has become one of the fastest beer-growing companies in the country.
Medusa is based in India with a national marketing division and eccentric and contemporary packaging. The beer is available in about 650 retail outlets in Delhi and in some of the high-end café in retail outlets with a distribution width of 90 percent. The brand is available in more than 2000 retail outlets with the brewery located in Punjab.
Sharing his thoughts on the expansion of the venture Mr. Avneet Singh, Founder, Medusa Beverages Pvt Ltd says, "It is extremely heartening to give the brand a new address and launch Medusa in Uttarakhand. We always look for spaces, where there are gaps or territories within the portfolio where we can serve consumers' needs. We are hoping to see a good turnout of young customers and receive an overwhelming response. In the spirit of attempting the same, we are really looking forward to being a PAN India participant in our further business expansion plans."
Since the brand's inception in 2018, Medusa has witnessed exponential growth. The brand is currently available in 7 states including Delhi, UP, Punjab, Chandigarh, Chhattisgarh, Silvassa, Himachal Pradesh and now in Uttarakhand and growing multifold.
Competitiveness, passion and elegance moving - That's the essence of brand Medusa, born in 2018 with the only objective to support millennial consumers who are looking out for new taste and flavor in Indian market. Medusa is an India –based beer company with a strategic marketing division and a quirky and contemporary packaging. Medusa understands that beer is a passion, a lifestyle choice and importantly, a historic drink with a unique culture that needs to be preserved. Over the years, medusa has become the perfect combination of best barley malt and imported hops from Germany with 5.9% alcohol strength. Medusa brand logo is inspired by original character of a beautiful girl in Greek mythology who later cursed her beauty by Athena, turning onlookers to stone.
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