New Delhi, May 28, 2023 - In a bid to foster the integration of art and music in the corporate environment, Art Space Foundation, a not-for-profit organization was launched yesterday at IIT Delhi. This foundation is affiliated with Masterclass Space, an edtech company based in India and Singapore. It is supported by young innovators from IIT, IIM, and BITS-Pilani.The launch was graced by the esteemed presence of Mr Rakesh Verma, CMD and Co-founder of MapmyIndia, Mr. Rakesh Kumar Singhal, consultant to Steel Research Technology Mission of India and Ex-Executive Director, Corporate Affairs, SAIL, and Mr Ranjan Kumar Mohapatra, Executive Director of IOCL along with Ustad Rafiuddin Sabri, a renowned Tabla Maestro from the Delhi Gharana, graced the launch event as the Guest of Honor.
The integration of art and music in corporate settings has been proven to provide numerous benefits. Research studies have consistently demonstrated that art and music can positively influence employee moods, reduce stress levels, and enhance overall job satisfaction. Moreover, art and music have been linked to increased creativity, concentration, and cognitive function, leading to improved problem-solving skills and enhanced productivity. By incorporating art and music into the workplace, corporations can create an atmosphere that fosters collaboration, innovation, and employee engagement. There are various reports and studies that have proved that art and music hold the potential to enhance accuracy and productivity along with improving the mood of employees.
Talking about the launch, Mr Rakesh Kumar Singhal, consultant to Steel Research Technology Mission of India and Ex-Executive Director, of Corporate Affairs, SAIL said, "Having witnessed the transformative power of art and music in a professional setting, I can attest to the profound impact they can have. The Art Space Foundation, as an organization, possesses the immense potential to orchestrate artistic and musical events and create experiences that foster creativity, teamwork, and employee well-being. In this current era where employees play an even more significant role, initiatives like those offered by the foundation hold great importance. The foundation's logo itself conveys a message of celebrating life and forging meaningful connections. With great optimism, I eagerly anticipate witnessing the Art Space Foundation translating its vision into reality and making a positive difference in people's lives."
In addition to advocating for the integration of art and music in corporate settings, Art Space Foundation will also collaborate with artists and musicians to offer customized programs, workshops, and performances tailored to the specific needs of businesses. By curating engaging artistic and musical experiences and events, the foundation aims to foster creativity, teamwork, and employee happiness, ultimately enabling corporations to reach their full potential. This will also enable the employees to pass on the legacy and learnings to their families through various art and musical forms. The idea remains to spread the learnings from corporate to civil society.
Adding to Mr.Singhal, Ustad Rafiuddin Sabri said, "Art and music is not only a source of joy and relaxation, but also a powerful tool for enhancing our mental and physical well-being. Indian classical music, in particular, has a rich tradition of healing and harmonizing the body, mind and soul. By learning and practicing Indian classical music, we can improve our concentration, creativity, memory, communication and emotional intelligence. We can also reduce our stress, anxiety and depression levels, and boost our immune system. Music can help us cope with the challenges and demands of the corporate world, and achieve a balance between work and life. It's a pleasure to see my students taking music and its impact to the next level for the community and I wish the Art Space Foundation team all the best".
"Art Space Foundation is thrilled to embark on this mission of promoting the integration of music and different forms of arts in the corporate landscape," said Mr.Aditya Shanker, Co-founder of Art Space Foundation and CEO of Masterclass Space "We firmly believe that by incorporating art and music into the workplace, companies can create a more vibrant and inspiring environment that boosts employee well-being and contributes to the organization's overall success. Our aim is to bridge the gap between the artistic and corporate worlds, encouraging businesses to embrace the transformative power of art and music."
Art Space Foundation invites corporate leaders, human resources professionals, artists, and music enthusiasts to join hands in championing the integration of music in the workplace. By supporting this cause, organizations can create an environment that nurtures talent, drives innovation, and empowers their workforce.
About Art Space Foundation:
Initiated by a group of young minds from prestigious institutions such as IIT, IIM, and BITS-Pilani, Art Space Foundation aims to promote art and culture among people, with a focus on bringing it to the mainstream by promoting it in corporations.
The founders emphasize the importance of art in daily life and believe that art exposure to art can bring positivity and enhance mental health. Art Space Foundation intends to bridge the gap between the art world and the corporate world by providing a platform for budding artists and promoting different art forms.
The foundation's punchline, 'Celebrating Life, Connecting Hearts,' reflects its purpose of connecting people through art. The artistically designed logo features a flower with petals denoting different forms of art including music, theater, cinema, and painting.
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