Web3 GameFi Platform PlayMining Developing New X-to-Earn Advertising Service 'Answer-to-Earn'

2024-04-26 04:57:19 Business

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Digital Entertainment Asset (DEA), a Singapore-based global GameFi company, has announced the development of a new ?Answer to Earn? Web3 advertising service on the PlayMining GameFi platform. The new initiative will allow companies to promote their brands via surveys and quizzes?users, in turn, will earn cryptocurrency and NFT rewards by answering the questions. DEA is now recruiting companies to participate in the Proof of Concept (PoC), with plans to complete the PoC by Q3 2023 and launch the service within the 2023 fiscal year.

?Answer to Earn is a natural evolution of the Play to Earn (P2E) reward mechanism common across the GameFi industry,? said DEA co-founder and co-CEO Naohito Yoshida. ?But we are also designing our ?X to Earn? system to be even more approachable than traditional GameFi, as users will not need to have any pre-existing knowledge about Web3, blockchain or crypto wallets. Users can now answer quiz and survey questions to earn!?

The service will be very straightforward to use. Once logged in, users can easily select a quiz category and answer a set of simple questions in very little time. Upon completion of each quiz, they will be rewarded with DEAP Tickets, which can be used to enter a lottery. Lucky lottery winners will receive DEAPcoin ($DEP) cryptocurrency tokens as a prize. The process is demonstrated in the following video, along with a few examples of the kinds of questions users may be asked:

https://www.youtube.com/watch?v=cN_9EQYBoww

The PlayMining Answer to Earn service will be available to a wide range of end-users?not only those registered on the PlayMining platform. DEA is collaborating with a variety of external partners to bring the service to a wider customer base. The first partner confirmed to participate in the PoC is Eole Inc., an online services company serving approximately 7 million people with their product ?Rakuraku Renrakumou?, a Japanese app that consistently conducts surveys and delivers efficiently targeted advertising to carefully segmented users.

Companies interested in participating in the Answer to Earn PoC should contact DEA via the following form:

https://docs.google.com/forms/d/e/1FAIpQLScW_lpzqzmrWp_wwnFfOYoWU1rXhlvd3HxqhMMECuTVc1Ghew/viewform

Disrupting the Distressing Online Ads Industry

DEA is developing Answer to Earn to make advertising friendlier to the general public. Over 70 percent of people report they feel stressed out by internet advertising, according to a 2022 survey conducted by Yahoo Japan Corporation. This poses an obvious problem to online advertisers, who generally want to elicit the exact opposite reaction.

?Gamification and Web3 incentives can make ads a new form of income for more people,? said DEA CSO Tatsuya Kohrogi. ?Advertising may be a ubiquitous online experience that?s here to stay, but standard internet ad models can be improved with Web3. We want to create more conscientious and useful ad experiences for our community of 2.7 million users on the PlayMining platform, and we want to share this as a service with other companies, too. Being in control of the information and preferences you provide to the platform and being rewarded a portion of the advertising fees for participating is a new model and opens up opportunities for users and advertisers.?

DEA also recently launched another advertising tech innovation in the form of ?Product Placement NFTs?. This service allows companies to sell branded utility NFTs on the PlayMining NFT marketplaces, which players can buy and use in PlayMining P2E games. By incentivizing organic use of in-game branded content, the Product Placement NFTs help companies make their advertising campaigns a more pleasant experience as well.

Official Channels:
PlayMining Website: https://playmining.com
PlayMining Discord: https://discord.com/invite/xWeHGdt
PlayMining Twitter: https://twitter.com/PlayMining_SG
PlayMining Facebook: https://www.facebook.com/PlayMining/
PlayMining Medium: https://medium.com/playmining-game
PlayMining Youtube: https://www.youtube.com/channel/UCGWmK0RLV4SB_PSXpj2j6dw
DEA Website: https://dea.sg
Impact NFT Sales: https://daa.playmining.com/market
Impact NFT Information: https://medium.com/playmining-game/en-impact-nft-e1e3851d749

read full press release: https://www.prpocket.com/2023/05/web3-gamefi-platform-playmining-developing-new-x-to-earn-advertising-services-answer-to-earn.html