MTR Foods Launches Heartwarming Mother's Day Campaign

13th May, 2023 | Bengaluru, India: MTR Foods, a pioneer in packaged foods, today unveiled a heartwarming digital film in the light of Mother's Day. Set as a social experiment, the film connects with the audience on a deeper emotional level by showcasing the special bond between mothers and their children through food.

The digital film conceptualized and executed by Scrambled Egg Productions is based on the insight that mother?s food is always made with the irreplaceable, special ingredient of love.The film is set as a social experiment where MTR tests this out with three young children. They are given a variety of food options and asked to identify the dish made by their mother. Each child has a unique experience - one recognizes a heart-shaped idli, the second a soft and delicious gulab jamun and the third identifies the taste of his mother's sambar.

The campaign drives home the message that every mother's food has a secret ingredient called love, in an endearing way that is sure to resonate with all mothers.

Commenting on the campaign, Prerna Tiku, GM Marketing, MTR Foods said, "MTR has been a friend to mothers across generations. In fact, we take pride in co-creating our recipes with them. Our Mother's Day campaign pays a tribute to Mothers andcelebrates special yetuniversally known mother?s love, expressed through her food.

The film reinforces our commitment to be her ally, offering her a range of great quality products that help her delight her family?

In conclusion, MTR Foods' Mother's Day campaign aims to emotionally connectwith viewers and highlight the brand's commitment to offer authentic, high-quality food made with love. The digital film will be amplified through Instagram-led contests and stories. Additionally, the campaign will be supported by micro-influencer engagements.

About MTR Foods Pvt. Ltd.

With a 99-year-old history of serving authentic Indian Food to Indians, MTR Foods stands tall as an Indian heritage brand. The journey to being India's premier, processed food company has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR Foods product always embodies the tradition of unmatched taste and quality. Culinary secrets that have been protected and handed down over the generation are transformed into authentic recipes that are trusted and used by thousands of mothers. The MTR Foods of today is your friend in the kitchen and promises to help you serve the authentic taste of India to your family.

Company :-Adfactors PR

User :- Ananya Varma

Email :-ananya.varma@adfactorspr.com