Amway launches website in Tamil to bring health and wellness closer to its consumers

2024-04-15 06:16:35 Business

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Chennai, 11th May 2023: In its continuous efforts towards building a healthier nation by advocating the importance of holistic wellness and making its products more accessible for people, Amway India, one of the leading FMCG Direct Selling companies, breaks the language barrier by announcing the launch of its website in Tamil, one of the oldest living languages in the world. The move is to make it easier for the Tamil speaking Amway Direct Selling Partners and their customers to understand, communicate and explain their nutrition needs and make better choices to meet their health and wellness objectives by providing them access to nutrition information and relevant products in their native language. Additionally, the move is intended to address the growing demand for proper nutrition in the post-pandemic era, as people become increasingly aware of the crucial role that nutrition plays in overall well-being.

Speaking about the launch, Mr. Gurcharan Cheema, Senior Vice President ? North and South Region, Amway India said, "India is witnessing a constantly growing population of internet users including people from Tier II and Tier III cities, and per a study by Google, 90% of internet users in India prefer using the internet in their local language. We, at Amway India, have always strived to cater to the evolving needs of our health-conscious consumers by offering need-based recommendations to help them achieve their nutrition goals. Hence this move of launching our website in Tamil aims to bring health and wellness closer to our Tamil-speaking consumers and deliver personalized product recommendations through the user-friendly website interface.?

The Tamil website was launched at a formal event in Chennai followed by series of Amway Product expos organized across key markets in Tamil Nadu. As part of Amway India's strategy to go multilingual in its vision to build a healthier nation by improving the accessibility of its products and catering to the requirements of customers in their native language.

The company first launched the Hindi version of its website last year before launching the Tamil and Bengali versions recently. Apart from nutrition, consumers can also learn about and order products from Amway?s personal care, home care, and consumer durable range.

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world's #1 direct selling company with presence in over 100 countries & territories.

Globally, Amway is 60+ years old, US$ 8.1 billion, manufacturer and direct seller of quality consumer goods. Amway?s innovation and industry-leading R&D has seen more than 750 patents granted and another 220 patents pending. Amway has more than 500 scientists, engineers, and technical professionals who extend our innovation and science capabilities through 11 locations to deliver global, regional, and local product research and development.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Retails and Direst Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1].

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well.

Amway India also offers ?Attitude?, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed taking the needs of Indian consumers into consideration.