Sports for All (SFA) announces appointment of Reuben Pandian as Chief Strategy Officer for India

2024-04-25 12:19:22 Business

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28 April 2023: Sports for All (SFA) Sporting Services Pvt Ltd, India's largest tech-enabled multi-sport grassroots competition platform, announced the appointment of Reuben Pandian as their Chief Strategy Officer. With Reuben, the team is geared to build a robust growth mindset and enable strategic brand partnerships.

In his new role at SFA, Reuben will be responsible for developing and executing the company's strategic vision to enhance brand visibility and drive growth. As part of the executive leadership team, he will identify and curate impactful business developments to foster sporting experiences, for the youth in India.

Commenting on the appointment Founders Rishikesh Joshi and Vishwas Choksi, Sports for All (SFA), shared, "Reuben comes with seasoned leadership in understanding every stakeholder associated with Sports, in the country. Being an ardent sports enthusiast and a certified youth coach, Reuben brings to table skillsets that are naturally aligned to our vision and goals. His rich experience of 28 years in various aspects of marketing, product development, and digital commerce combined with his passion for sports and fitness, will be instrumental in driving SFA?s strategic initiatives. At Sports for All (SFA), passion for sports is the common thread that stitches our ecosystem together. We are confident that Reuben?s presence will inspire the building of a strong community of champions in sports.?

In his previous roles, he held the position of Chief Omni Channel and Strategic Alliance Officer with the Tata group's e-commerce venture. He has also held leadership positions at Reliance Industries and Arvind Retail and worked extensively across the FMCG sector with firms like Procter & Gamble, Pepsi, and Wrigley's. In his last role, Reuben was the Global Chief Product Officer at Rezolve Limited, UK, a global mobile marketing technology start-up.

Speaking about his appointment, Reuben Pandian, Chief Strategy Officer, Sports for All (SFA), added, ?Being part of Team SFA, gives me an opportunity to enthuse the need for championships at the grassroots level. SFA is at the stage for transformation and excellently poised to create impact at scale. I am looking forward to working with the team and building the central nervous system of grassroots sports in the country?.

About Sports for All (SFA)

Sports for All (SFA) is India's largest tech-enabled multi-sport grassroots competition platform.

The vision of the organization is to make youth fall in love with sports through inspiring and joyful sporting experiences. Founders Rishikesh Joshi and Vishwas Choksi, since the inception of SFA in 2015, have determinedly focused on transforming sporting championships at the grassroots level, by providing an inclusive, diverse, safe, and best in class platform for the youth to realise their fullest potential though sports.

The SFA Championships were instituted to showcase the potential of large-scale multi-sporting competitions propelled with tech and data analytics. Being phygital in nature, the SFA Championships have today become the backbone of identifying sporting potential at the grassroots level. Since 2015, SFA has enabled 12 Championships at Mumbai, Pune, Hyderabad, and Uttarakhand, across 28 sporting disciplines, with participation of 200,000 athletes and more than 4000 schools.

SFA, is the leading sports entrepreneurial venture empaneled with the Sports Authority of India (SAI), official partner of Team India under the aegis of the Indian Olympic Association (IOA) and sponsored the 2023 edition of Khelo India Youth Games in Madhya Pradesh, for the next 5 years (until 2028 editions).

The 36th National Games, Gujarat, 2022 and Khelo India Youth Games, Haryana, 2021 were powered by the SFA IP, the ?Games Management System (GMS) as part of the Services portfolio. Previously, SFA has also managed editions of Khelo India Youth Games in Pune, Assam, and Odisha.

Today SFA is the go-to solution architect for all major sports activations across the Government and corporate projects.