Justdial Reports How Changing Lifestyles Drive Demand for Beauty and Wellness in Tier 2 Cities

Mumbai, 19th April 2023: Consumer insights by Justdial, India?s No.1 hyperlocal search engine, report that over the last decade there has been a significant increase in demand for beauty and wellness in Tier-ll cities in India. This trend exists largely due to the increasing urbanization and changing lifestyles of people in these cities. As people become increasingly aware of the importance of self-care, they are turning to Beauty and Personal care services such as beauty parlours, salons, spas, yoga classes, gyms, zumba classes, nutritionists and dieticians, for an overall physical well-being and grooming.

As per the Justdial Consumer Insights, this trend can be seen in non-metro cities like Ernakulam, which witnessed a 46% year-on-year growth, Surat (29%), Patna (27%) and Jaipur (26%). The trend can be attributed to the growing middle-class population in these cities and higher disposable income, of the population here, to spend on personal grooming and wellness. A clear reflection of this trend can also be seen in cities like Kozhikode, which saw a 50% year-on-year spike, Meerut (33%), Palakkad (29%), Bhubaneshwar (27%), and Jhansi (25%).

Commenting on this, Justdial spokesperson said, ?The increasing demand for beauty and wellness in Tier-ll cities in India is a reflection of the changing lifestyles and priorities of people in these cities. With the industry expected to continue its growth trajectory in the coming years, it presents a significant opportunity for entrepreneurs and investors looking to tap into this space.?

Overall, there was a 14% Y-o-Y increase in in searches for the Beauty and Personal Care category on Justdial platforms in FY-2023, with Bangalore topping the charts among metros with 22% growth, followed by Chennai with 19%, Hyderabad with 18%, and Pune with 15%.

The pandemic has also had a significant impact on this trend. Remote working environments put a greater emphasis on self-care and the need for an active lifestyle, thereby leading to an increased demand for both physical and online beauty & wellness services.


About Just Dial Limited

Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial?s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.

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