New Delhi, 28 March 2023: UK-based premium fashion brand, Urbanic, adds another milestone in its journey by collaborating with Clothes Box Foundation, and pledging to continue working toward sustainability. The initiative is to 'repURpose' clothes by upcycling and recycling them, thus diverting them from landfills, and repurposing them to bring them back to life.
The fashion brand has pledged a monthly donation of garments that will be continuously upcycled. Further, these upcycled garments will be used to manufacture school bags which will be distributed by the Clothes Box Foundation to underprivileged children living in remote areas.
Urbanic truly believes in the power of community and helps bring about change by promoting circular fashion habits that affect our environment.
James Wellwood, the founding partner at Urbanic, will be visiting the upcycling facility of the Clothes Box Foundation to sign the agreement and commemorate the initiative. "We understand the impression we create every day and take accountability for it. We strongly believe our initiative towards continual upcycling will bring about change in the community. As a fashion brand, our effort has always been directed towards the community which involves the continual betterment of the people and the planet." added Wellwood, as he talks about the initiative.
"Creating value for our community has been one of our brand pillars. We have always worked towards solutions that enable growth and positivity in the community. I am confident that our collaboration with ClothesBoxFoundation will support our early efforts toward sustainability and accelerate a positive change in the fashion industry," commented Rahul Dayama, Head of Marketing at Urbanic India.
About Clothes Box Foundation
Founded in 2014, Naman Ahluwalia and Sajan Abrol co-founded the Clothes Box Foundation in India, a nonprofit that repurposes discarded textiles by upcycling them into useful everyday items. The organisation also works towards women's empowerment and organizes donation drives for the less fortunate across the country.
Founded in 2019, Urbanic is a premium fashion brand from London, which brings fashion that sustains the idea of creativity and sustainability via advanced technology to emerging markets.
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