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Apis India Enters Spread Category with the launch of Peanut Butter

2024-05-26 06:42:38 Lifestyle


March, 2023, New Delhi: In a bid to strengthen its healthy product portfolio, Apis India, one of the leaders in the organized honey trade market of India announces the launch of its Peanut Butter range that will be available in two variants ? Creamy and Crunchy. Apis Peanut butter has elements that can benefit blood sugar control and heart health.

Peanut butter is widely relished for its nutty taste, protein & fiber-rich constituency, and healthy yet natural flavors. Apis peanut butter is a good source of antioxidants, has no trans fats and is gluten free. It is ideal for a quick bread spread, pouring into smoothies, drizzling onto pancakes, dipping fruits or even relishing directly off the spoon.

Speaking on the launch, Mr. Amit Anand, Managing Director, Apis India Ltd says," As consumers look to eat healthier, a trend that has gained momentum, we ensure that we are there to meet the demands. The brand has always been a constant companion for people who are cautious about their health. Peanut butter consumption has been gradually picking up and is a protein intake proposition in a convenient format. With the launch of this particular category, we aim to strengthen our portfolio and reach out to every segment.

Apis Peanut Butter Creamy is a wonderful source of Vitamin E, Vitamin B3, and Vitamin B6, is high in protein and a wonderful source of fibre. Apis Crunchy Peanut Butter is the right spread, a tasty addition you need for a filling meal while you enjoy the benefits of protein and dietary fibre for long-term health benefits. The variants come in 340gms jars and are priced at Rs. 150 and Rs. 160 respectively. The products are available across all ecommerce platforms, modern and all retails outlets

The launch of the products is a step forward in having a broader portfolio. Currently, the brand is amongst one of the leading FMCG company with a range that includes a variety of healthy products like Honey, Dates, Cornflakes, Choco flakes, Green tea, Saffron, Vermicelli etc.

About Apis India

Apis India is one of the largest manufacturers; exporter of honey from India; also boasts of being amongst the top 3 brands in honey category within just 3 years of launch in consumer space. Apis India has been awarded by ET as the Most promising brands in 2019 & bagged "The most Admirable Brand 2019-20" award from 'The Brand Story', an NDTV initiative.
A name synonymous to "the Honey Expert ", Apis India has an extensive network of beekeepers spreading across 15 Indian states. It traces all its batches to bring transparency; responsible sourcing; adhering to highest standards of quality and has the state-of-the-art manufacturing facility spread over 7 acres in Roorkee, with a capacity to process over 100 tons of honey per day with in-house testing lab. In terms of quality standards, Apis is certified for BRC (one of the GFSI Standard) with A Grade, ISO 22000, Organic Honey, Kosher, Halal and Non GMO.

APIS offers bulk packaging specifically for private label domestic and foreign brands for honey varieties in the Middle East, USA, Canada, and EU.

User :- Namrata Baid


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