Tata Communications becomes Official Broadcast Distribution Provider to the ABB FIA Formula E World Championship

2024-04-21 07:26:44 Miscellaneous

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Mumbai, INDIA & London, UK. 11TH Feb 2023 - Formula E and Tata Communications have today announced a strategic multi-year relationship with the global commtech company becoming the Official Broadcast Distribution Provider to the ABB FIA Formula E World Championship.

The new agreement will see Tata Communications deliver high-definition, high-resolution and high-speed live broadcast content to viewers around the world as part of Formula E's new remote broadcast production of live races, reducing the environmental impact typical of major live international sports events on TV.

Tata Communications technologically advanced, software-defined media edge platform will deliver more than 160 live video and audio signals from Formula E races across continents within milliseconds, using 26 media edge locations across North America, Europe and Asia.

The new super-fast race broadcast distribution will be supported by Tata Communications specially trained experts, providing round-the-clock global end-to-end managed services at all 16 races this season. Tata Communications and Formula E are also working together to further enrich experiences for motorsport fans with innovation and efficiency.

Today, Tata Communications will be making history with Formula E as the ABB FIA Formula E World Championship races in India for the first time. Viewers around the world follow the action live as 22 drivers from 11 teams including Mahindra Racing, Jaguar TCS Racing, Maserati MSG Racing and NEOM McLaren Formula E Team compete in the 2023 Greenko Hyderabad E-Prix.

Aarti Dabas, Chief Media Officer, Formula E, said: "Tata Communications will play a critical part in Formula E's live race broadcast production and distribution. With Tata Communications innovative technology and expertise, we will

deliver an enhanced viewing experience for fans and improved service for our 40 plus broadcast partners. The seamless track connectivity provided by Tata Communications ensures that the on-track action is captured and distributed in real-time, elevating the broadcast to a whole new level. This relationship makes a positive contribution in our mission to create a more sustainable future, and further demonstrates Formula E's technical ambition and commitment to innovation. We are excited to work with Tata Communications on this exciting journey."

A.S Lakshminarayanan, MD and CEO, Tata Communications, said: "Tata Communications is in a unique position to help businesses deliver on their promise of a greener future with a digital fabric of seamlessly integrated digital solutions. Our relationship with Formula E is another example of how we are enabling organisations with the power of technology to deliver ground-breaking entertainment in a sustainable and environmentally positive way. We are passionately evolving and innovating our solutions portfolio to allow Formula E to harness the power of digital and cloud with sustainability at the core."

About Tata Communications:

A part of the Tata Group, Tata Communications (NSE: TATACOMM; BSE: 500483) is a global digital ecosystem enabler powering today's fast-growing digital economy in more than 190 countries and territories. Leading with trust, it enables digital transformation of enterprises

globally with collaboration and connected solutions, core and next gen connectivity, cloud hosting and security solutions and media services. 300 of the Fortune 500 companies are its customers and the company connects businesses to 80% of the world's cloud giants.

About Formula E and the ABB FIA Formula E World Championship:

As the world's first all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world's most iconic cities providing an elite motorsport platform for the world's leading automotive manufacturers to accelerate electric vehicle innovation.

The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet.