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AIWA India bolsters its LED TV game, launches a new Google TV

2024-04-14 06:43:40 Business


New Delhi, 18th January 2023: Buoyed by a very successful launch of its MAGNIFIQ Range of High-performance Android TVs in July 2022, the Japanese Electronics giant Aiwa has taken its Smart TV game a notch higher by launching latest models featuring Google TV in India. With the new year around the corner, these new feature rich & hi-tech Televisions will fulfill the requirements of discerning customers looking for brilliant picture quality, best quality sound & exceptional experience from their LED Television sets.

The new range is designed to give the most optimal output for home & commercial applications alike. For more than 7 decades, Technology and Innovation have been at the core of the Aiwa products and these products carry the legacy forward.

The Aiwa MAGNIFIQ Google TV 43-inch 4K-UHD model (AS43UHDX1) is priced at an MRP of Rs 57,990 and the 55-inch variant (AS55UHDX1) carries a price tag of Rs 87,990

If you are someone who doesn't compromise on the TV viewing experience, Aiwa's new MAGNIFIQ LED TVs with Google TVs are a great option. The major differentiator of Aiwa's new LED TV series is that it runs on Google TV Operating System instead of Android TV Operating System. Other unique features include support for multiple adult and child user profiles, Google Assistant-enabled TV remote, and Dolby & DTS Audio Output.

With the new Google TVs, users can set up multiple profiles that include a child's profile. The Bluetooth TV remote has dedicated buttons for Netflix, Amazon Prime, YouTube, and Google Assistant for quick and easy access.

The two Google TVs come packed with a powerful speaker system with support for DTS True Surround sound and Dolby. Users can also as per their preference switch between the sound modes, namely Sport, Movie, and Music. The TVs pack a powerful Quad Core processor paired with 2GB of RAM and 16GB of internal storage. Connectivity options include two USB ports, as many as three HDMI ports, Bluetooth 5.0, and dual-band Wi-Fi.

Aiwa's Google TVs have used a LED panel that promises richer colours and deeper blacks than regular LED panels. Both TV units offer 4K resolution for high quality picture. Moreover, ultra-slim bezels make for a rich viewing experience with a wide-angle Amphitheatre View.

With this latest addition, Aiwa is strengthening its commitment and global vision of providing 'More for Less' to its consumers by giving exceptional quality products at a competitive price, catering to an audience that look for new range topping products.

Aiwa's new TV models also come with the protective film with BLACK REFLECT technology, which is designed especially to protect users from potentially harmful radiation. The anti-glare tech used, reduces reflections on the screen and helps to ease eye fatigue. Additionally, the company's MEMC (Motion Estimation, Motion Compensation) ensures that images remain crisp and sharp during fast motion frames.

Commenting on the latest development, Mr. Ajay Mehta, Managing Director, AIWA India said, "After launching Aiwa's range of latest MAGNIFIQ Android TVs for the Indian consumers earlier this year, the Magnifiq series with Google TVs come with high quality standards that Aiwa is known for over past 7 decades. This will surely delight the early adopters and trendsetters. Not to forget each Aiwa Product is backed by world class customer support serving 19,000+ Pin Codes, just a missed call away".

"We are committed to making category leading products and bringing them to the Indian consumers early. We are also proud to have continued our contribution to the Make in India initiative through this project. TV's are poised to be the biggest category by value for Aiwa India and will be followed by the launch of many other product categories in FY 2023-24. Google TVs are yet another step towards our goal of a US$ 1 Billion top line for India. Early days, but we're getting there product by product, feature by feature & one happy customer after another" he added.

The new Google TVs will be made available at Croma, Reliance Digital, Select Partner Stores and also on

Company :-Kaizzen

User :- Prajjwal Singh


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