5 Compelling Reasons to Use Explainer Videos for Your Business Promotions

Videos are claimed to be one of the effective methods to approach customers to convince them to buy something. Research shows that around 85% of users are more likely to purchase a product after watching an explainer video. Digital marketers assert that a landing page with an explainer video can prove more helpful in engaging a customer.

For any business, an explainer video may prove a better tool to help reach its target audience in a convincing manner. In our daily life today, we spend significant hours every day checking social platforms, which include YouTube, Instagram, Facebook and others. Thus, we come across several animated videos on a daily basis. That?s why a vast number of audiences are already available to watch your explainer video and learn more about your company, brand, product or offerings.

A marketer will always recommend you to get an explainer video and distribute it on digital platforms, including your websites and social networks. Your explainer video can effectively draw the attention of a large number of audiences on a daily basis.

If you still don?t have your company?s explainer video, here are 5 undeniable reasons why you must have one to promote your business.

1. Tell Everything in Seconds

It?s the fact that an enormous number of people are available online at any point of time. But they have the option of watching and enjoying so many things in the digital world. An explainer video is designed effectively to convey the message in a short span of time. Explainer videos are concise and fun and can present your brand or product thoroughly. Even a 30 second video could be more engaging to communicate with the audience rather than any other type of content.

With an explainer video, you can explain your product in a better manner. Even if you are selling a complex or a technical product, you can efficiently grab the attention of the viewers with an animated video.

2. Enjoy the Creative Freedom

You can tell the same story merely in a 30-second animated video that you may convey through a 5000-word written content. With an animated video, you can make even a complex concept fun watching. There are lots many creative ideas you may integrate into your video, such as 2D and 3D models, illustrations, motion graphics and whiteboard animation, to make your video more impressive and convincing.

With the help of illustrative elements, you can give a better look and feel of your product in a virtual environment. This type of creative freedom you may hardly enjoy with any other kind of communication strategy.

3. Better Conversion Rates

Since you are able to convey the message in a clear and convincing manner, viewers are more likely to buy your product. By capturing the attention of the prospects, you are in a better position to convert them into customers. Many times, an engaging explainer video allows you to win the hearts of the existing customers to do business with you again and again.

An animated video, with its visuals, animation and audio, is memorable to improve the retention of the brand message. An explainer video can communicate the story in a simple or straightforward manner that a viewer can simply relate to. Thus, an explainer video effectively improves the conversion rate.

4. Improved Search Engine Performance

In general, users love videos than any other type of content. When you have an explainer video on your website, people spend more time watching it and it can better your click-through rate. Since a video provides a better response, search engines like Google gives more priority to a video on the SERP.

Explainer videos bring more viewers to spend time on your website for a larger span of time. This is an indicator that your website has quality content and which is valued by Google while ranking a website on the SERP. Thus, explainer videos can dramatically improve your SEO score.

5. Guaranteed ROI

When it comes to the return on investment, most marketers are happy with the ROI of the video marketing. With a significant conversion rate, an animated explainer video gives you guaranteed results for every dollar you spend on them.

Moreover, an explainer video betters your website?s SEO score that is a long-term benefit. An explainer video doesn?t cost you a fortune and can bring you several immediate and long-lasting benefits.