B Capital Launches Videos Revealing How Technology Can Sustain the B2B Commerce Momentum in Asia

India, 16 November 2022 - B Capital, a multi-stage global investment firm, has released a three-part animated video series across its owned digital platforms to shed light on business-to-business (B2B) commerce in Asia and how technological innovation can help the vertical sustain its growth trajectory.

Efforts to transform B2B commerce in Asia revolve around getting small and medium enterprises (SMEs) to migrate to automated, digital processes. In these videos, B Capital highlights the importance of using technology to enhance existing relationships, ensuring product-market fit, and futureproofing to grant B2B players greater visibility across the value chain. B Capital shares that it is important to consider the indelible role technology can and should play in the next phase of B2B growth in Asia.

This marketing campaign was conceptualized by the B Capital Platform team, whose core function within the firm is to provide expertise and guidance to help founders successfully accelerate key growth initiatives in their business. Target audiences of the B2B campaign include commerce brands, suppliers, retailers, and start-ups operating in Southeast Asia. The videos aim to raise awareness of the rising prominence of the B2B commerce industry and build connections between B Capital?s portfolio companies and industry stakeholders with the end goal of generating solutions that can benefit the wider ecosystem.

Marketing the evolution of B2B commerce has been difficult because every country in the region has their own unique pain points and barriers to entry. Commenting on the decision to approach this campaign through animated videos, Karl Noronha, Vice-President of Strategy & Operations at B Capital says, ?This campaign aims to simply explain the who, the what and the how of a complex route-to-market process that has remained relatively unchanged in Asia for the past 50 years.? We have broken down the topic into 3 bite-sized videos that make it easy for viewers to digest and understand.? The approach and forecasted reach should help ignite conversations with global and local brands who are looking to improve their commerce distribution channels and expand within Southeast Asia and India.\"


About B Capital

B Capital is a multi-stage global investment firm that partners with extraordinary entrepreneurs to shape the future through technology. With $6.2 billion in assets under management across multiple funds, the firm focuses on seed to late-stage venture growth investments, primarily in the enterprise, financial technology, and healthcare sectors.

Founded in 2015, B Capital leverages an integrated team across eight locations in the US and Asia, as well as a strategic partnership with BCG, to provide the value-added support entrepreneurs need to scale fast and efficiently, expand into new markets, and build exceptional companies.

Company :-Redhill

User :- Manpreet Kaur

Email :-manpreet@redhill.asia