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Samsung’s Latest ‘The Frame’ TV Comes with a variety of customisable, magnetic bezels to choose from

2023-05-27 01:18:07 Business


Gurugram, India – September 28, 2022 – Samsung, India’s largest consumer electronics brand, is here to take the aesthetics of your living room to an all-new level with the latest edition of its premium lifestyle TV, The Frame. The Frame lifestyle TV is art when it’s off and TV when it’s on. The latest The Frame TV is a statement piece that comes with Customisable Bezels, Matte Display, Art Mode, and Samsung’s proprietary QLED technology to offer immersive entertainment along with an exquisite line-up of local and global artworks to turn your home into an art gallery.

The Frame TV is designed for the art connoisseur in you and lets you frame it your way by offering a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space. Designed to look like a slim picture frame, the elegant, Modern Frame Design of the TV blends seamlessly to elevate your home décor.

The Frame TV has a built-in Art Store that allows you to curate your personal art collection from a growing library of over 1,600 pieces of world-famous art including popular Indian folk art such as Madhubani from Bihar, Gond from Madhya Pradesh and Pattachitra from Odisha and Bengal. Besides, you can upload and display your family or travel photographs and even customize your pictures with five different mat layout options and a palette of 16 different colours to make them more realistic. The simpler and more intuitive Home Screen feature of this TV provides an easier and more convenient art experience on the Art Store.

Tastefully designed to make your luxury living spaces more distinctive, the newly introduced Matte Display on The Frame TV eliminates reflection on the screen allowing you to feel the texture of the artwork delivering a real-life art gallery experience. That’s not all, with the latest The Frame TV, natural light or ambient light reflection on the screen is now a thing of the past! This 4K QLED TV enables life-like colours, enhanced contrast and impeccable details with 100% colour volume for exceptional picture quality – all this without the need to draw your curtains.

The new edition of The Frame TV is available in 43-inch, 50-inch, 55-inch, 65-inch, and 75-inch screen sizes on, Amazon, Flipkart and across leading retail stores.

“The Frame is an aesthetic marvel that is designed to enable art lovers to bring alive local as well as world-famous paintings on their walls. The 4K QLED technology, on the other hand, delivers a brilliant picture quality for an immersive in-home entertainment experience. The newly introduced matte display lets consumers place this TV anywhere without worrying about light reflection. With this new edition of The Frame, we are confident that we will continue to wow consumers with our innovations and will further strengthen our leadership in the premium lifestyle television segment in India,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Powered by Quantum Dot Technology that enables life-like colours, enhanced contrast and impeccable details with 100% colour volume, the latest lineup provides an immersive TV viewing experience with exceptional picture quality. It also comes with Samsung’s powerful Quantum Processor 4K, 4K AI upscaling capabilities, and SpaceFit Sound that auto-optimises sound settings after analysing the environment of your room. The Motion Sensor automatically turns on to display your artwork when you are in the room and switches off when you leave the room to save energy. Moreover, the Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to retain the artwork’s original look regardless of the lighting in the room. EyeComfort Mode automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. If you watch TV at night with EyeComfort Mode enabled, the blue light level will be reduced and your images will appear warmer. This can help reduce eye strain but still provide crystal clear images.

With True Dolby Atmos®, The Frame TV delivers sound output that moves with the action with Object Tracking Sound feature. It tracks sound from all corners of your TV and comes with multi-channel speakers all around the screen to track motion that draws you in close to the action.

The stunning new television by Samsung transforms into a piece of art with the Art Mode. Users can choose what is displayed on the TV from a growing repository of over 1,600 artworks from across the globe and even popular Indian folk art such as Madhubani from Bihar, Gond from Madhya Pradesh and Pattachitra from Odisha and Bengal. They can also display family portraits and personal photos on The Frame TV by uploading them to My Collection. Users can also add Mat Canvas as background for their pictures in the latest edition of the premium television.

The latest entrant in Samsung’s range of premium televisions, The Frame TV also comes with a host of smart features, aimed at accentuating your lifestyle. You can stay connected to your near and dear ones through the video calling feature powered by Google Duo.


The latest edition of The Frame TV is available on Samsung’s official online store, Samsung shop, Amazon, Flipkart and at all leading consumer electronics retail stores across the country in 43-inch, 50-inch, 55-inch, 65-inch, and 75-inch screen sizes.

Consumers buying The Frame TV on Samsung’s official online store, Samsung shop can avail up to 20% cashback on leading banks.

Consumers buying The Frame TV will get free Bezel worth up to INR 7,690 with new The Frame TV models, Samsung Galaxy A32 worth INR 21,490 with 75-inch model and Samsung Galaxy A03 worth INR 9,499 with 65-inch model.

Company :-Avian WE

User :- Twinkle Saloni


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