September 13, 2022: Spinny, a full-stack used car buying and selling platform in India, has released its next set of films for its newly announced campaign, "Go Far". The campaign is all about pushing beyond the usual boundaries, not stopping at the finish line, and exploring further. Don't wait for things to happen; make them happen.
A campaign inspired by ordinary people's unique journeys to reach their dreams, for love, and sometimes, to go back to basics.
Following up to the new TVC, Sachin talks about his experience of meeting his first car again and more in a candid conversation with Gaurav Kapur(https://youtu.be/Y3F184IEOm4). He talks about how the first car, even though small, holds so many memories. He speaks about the inimitable feeling that your very first car gives you, his favorite driving experiences and more.
Speaking about his involvement in the campaign, Sachin Tendulkar said, “A car to me is more than just a mode of travel. It’s my second home, my co-passenger in the journey as one explores life and goes places. Our car reflects us, sometimes complements our personality. Go Far celebrates the spirit to dream big and to make things happen. It pushes us to go far for our dreams, both the big and the small ones”
Go far as a campaign is personal, relative, hence featuring different people and their stories to push beyond the comfort zone to get what they really, truly want. Whether it’s a family celebrating a new car and a new house or an elderly couple focusing on a dream they ignored for many years; the journeys represent a very individualistic take on pushing boundaries.
According to Spinny's Founder and CEO Niraj Singh, “We believe in life and in your choices, go far. You should be able to buy a car that you actually, really want to buy, that you know would make you happy. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar. His first car would make him happy in a way that is rooted and real and we made it happen. A car is a special purchase for a home and our endeavor is to make it extra special for each of our customers.
Upon going live, the ad received several positive reviews. People shared their own stories of going that extra mile that made them who they are today, the journeys they took to discover themselves and their dreams. It is also aired during Asia Cup 2022 on Disney+Hotstar, and on StarSports.
Founded in 2015, Spinny is a used car retailing platform that aims to bring about transparency and convenience in the car buying and selling process in India. Spinny operates across the entire value chain of used cars, embedding superior technology and processes to deliver a premium experience to customers. As a testimony of Spinny’s commitment to transparency and quality, every car on the Spinny platform comes with a 200-point inspection checklist, 5-day no questions asked money-back guarantee and 1-year after-sales warranty. Spinny has 36 car hubs and is operational in 22 cities, including Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Jaipur, Chandigarh, and Indore, among others. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer and customer of Spinny, is also a part of the series of marketing initiatives focused on realizing the aspirations of a billion car dreams.
Company :-Adfactors PR
User :- Shambhavi Singh