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Samsung Launches its New Lineup of Semi-Automatic Washing Machines

2022-12-07 01:12:31 Business


Gurugram, India – September 1, 2022: Samsung, India’s most trusted consumer electronics brand, today launched its new range of semi-automatic washing machines that comes equipped with innovative features such as Hexa Storm Pulsator, Magic Filter, Magic Mixer, Auto Restart, Air Turbo Drying System and Rat Protection for an effortless laundry experience.

The new line-up comes with design enhancements in two capacity variants—8.5 kg and 7.5 kg with a starting price of INR 15,800 on Samsung’s official online store Samsung Shop, Amazon, and Flipkart and across all leading retail stores. The new models will now be available in four different suave colors - dark grey, grey, blue and red.

The Hexa Storm Pulsator in the new range creates a powerful and multi-directional water flow with its six blades that washes the clothes thoroughly while protecting the fabric from any damage. The line-up is also 5-star certified by Bureau of Energy Efficiency (BEE), making it one of the most energy efficient washing machines available in the country offering a powerful and yet gentle performance.

The new line-up also comes with other innovative features such as the Magic Mixer that dissolves the detergent completely and doesn’t leave any messy residues on the cloth. The Magic Filter provides powerful filtration to keep unsightly speckles off your whites and darks and protect your drainage from getting clogged up. The non-corrosive and rust-proof body of the latest range makes the washing machine extremely durable and ensures that consumers do not have to worry about it getting rusty with long-term use. The device also boasts of Air Turbo Drying system to dry the clothes faster by removing excess water.

“While buying a semi-automatic washing machine, consumers look for three key factors – powerful stain removal while being gentle on their favourite clothes, energy efficiency and aesthetics of the washing machine. Our new line-up addresses all these needs with innovative features such as Hexa Strom Pulsator, Magic Filter and Magic Mixer. The new line-up also comes in new colour options with enhanced design. We are confident that the new range will be appreciated by consumers across the country and will make laundry a fun household chore for them,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry, and LED solutions.

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