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Colorbar launches #ColorbarXShringaar campaign in collaboration with Sony Music Entertainment

2022-08-15 02:51:28 Business


India, 25th July 2022: Colorbar, one of India’s leading beauty brands, recently launched a campaign #ColorbarXShringaar in partnership with Sony Music Entertainment on 10th July, 2022. This Instagram campaign had popular TV celebrities & Influencers like Anushka Sen, Avneet Kaur, Nagma Mirajkar, Sameeksha Sud and Arishfa Khan, wearing Colorbar’s newly launched Power Kiss Vegan Matte Lipcolor while dancing to the tunes of AKASA and Aastha Gill’s latest track, Shringaar.

Commenting on the brand’s idea to launch a campaign on such an enormous scale, Samir Modi, Founder & Managing Director, Colorbar Cosmetics said, “As a brand, we believe that everybody is free to create their own identity, experiment, and have fun with makeup irrespective of gender and societal perceptions, and conventions. To bring this idea alive, we explored a fun route that could reach our consumers across the country while bolstering the philosophy of our brand. We have specifically reached out to influencers with a fun streak who nudge audiences to embrace their identity. The campaign has seen great receptivity and has resonated well with audiences, besides enhancing their connect with the brand. With 11Million + views, this campaign is a strong step as we progress in our journey from fostering brand loyalty to brand love.

Colorbar has always believed in the philosophy of ‘Be who you want to be’. This campaign has reinforced that belief and served as a clarion call for people to have fun while discovering their real selves with the help of an eclectic mix of content creators.

About Colorbar

Colorbar is one of the leading beauty brands in India and now across the world. The gender-neutral brand celebrates diversity and uniqueness of all those who meet it. It believes that everyone has the birth right to express themselves in their unique way. And the cruelty-free product range caters to that empowering belief. Colorbar challenges itself and the norms that govern the beauty industry. It maintains that change is the only constant and is always on the lookout for the most innovative products to give the best service and experience to the consumer. This way of thinking has made Colorbar the 3rd largest brand in India in a very short period. True to its name, It has the largest colour portfolio to offer the right shade, the right experience and the right products to its consumers. Colorbar holds two Guinness World Records.

About Sony Music Entertainment

At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.

Company :-Adfactors PR

User :- Megha Sharma



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