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July 2022, New Delhi: innisfree, the Korean naturalism brand from Jeju island in association with India’s leading Tree Plantation NGO, Sankalp Taru, is hosting the fourth edition of a tree plantation drive in India. In this plantation drive edition, innisfree is planting 1000 saplings of Lemon, Mausambi, Mango, Sapota, Peach, Jackfruit in Berli Khurd, District Rewari, Haryana. The region is imminent in growing fruit-bearing trees, where innisfree is supporting a farmer to help plant trees in the region.
The initiative is a part of innisfree’s Global CSR activity, and focuses on afforestation, community development and conservation of the ecosystem by increasing overall contribution to forests through sustainable development. The method of afforestation is to provide the community with lush greenery leading to fruit and oxygen for the decades to come.
Sankalp Taru’s adopted approach is called permaculture or agroforestry where well-grown fruit-bearing saplings, fertilizers and pesticides are provided to the farmers.
At the innisfree Green Forest Campaign , Mr. Paul Lee, Country Head, innisfree India said: “innisfree being a nature-loving brand has come a long way with our commitment to bring together a group of volunteers to create a clean, healthy environment that can be sustained for years to come for our future generations. We believe this Green Promise should go on! We have taken Rewari as a forest plantation site because since it’s adjoining Rajasthan, the influence of the desert land can be felt when in Rewari as there are season of dry weather and dust flowing in the air and thus it makes the land semi-arid and completely dependent on rainfall. It is reputed to be a place where it has high temperature making it very dry and difficult for plantation, and aim is to bring about a green revolution wherein the communities would come together to nurture the environment for sustainable and better living. We are glad that we could help the farmers in the rural community by planting the fruit-bearing trees which will help prevent soil erosion, mono-cropping and raising the water levels of the area.”
Ms. Mini Sood Banerjee, Assistant Director & Head of Marketing, Amorepacific India said: “We are proud on taking a Green Promise, to give back more than we take from our nature. innisfree holds several campaigns throughout the year to nurture the well-being of the Earth. The approach is not just sustainability in the products, but participation in activities that resurfaces the promise of a greener future. For the 4th Green Forest Campaign, innisfree partnered with Sankalp Taru to plant 1000 trees in Rewari District, Haryana in order to help the farmers by planting fruit bearing trees so that they can earn their livelihood by selling the fruits.”
Quote from Mr. Apurva Bhandari, Founder & Director of Sankalp Taru – “Sankalp Taru is happy to be associated with Innisfree for embarking on the mission of sustaining rural livelihood through unique tree plantation program in Rewari district of Haryana. With our sole aim of creating green patches on the arid land of the region, this program is striving towards rejuvenating the environment along with uplifting the progressive farmer community through the means of integrating enhanced horticultural practices. This initiative envisions to transform the barren patches into lush green orchards while reinforcing water-table levels and creating a healthy eco-system” said Apurva Bhandari, Founder at SankalpTaru Foundation.
About AMOREPACIFIC Corporation & innisfree India
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led to AmorePacific’s renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude House and Innisfree. innisfree launched in India in October 2013. Now innisfree is retailing through innisfreeindia.com, Nykaa.com, Flipkart, Myntra.com, Macaron.in, Amazon.in, Boddess, Purplle.com, Ajio and Ajio Luxe. Additionally, innisfree has also partnered with Lifestyle and Nykaa Luxe stores in several cities.
Company :-The Communication Council
User :- Reshu Hora